Prioritization: Choosing Is The Hardest Part

Kyle Evans
Product by Design
Published in
9 min readSep 29, 2020

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In 1978, United Airlines Flight 173 set out from New York to Portland. After a layover in Denver, the plane had an issue with its landing gear as it made its final approach to Portland. When it lowered its landing gear, there was an abnormal vibration, a loud “thump”, and a malfunction with a microswitch, so the indicator light showing that the landing gear was down didn’t come on. Because of this, the crew decided to circle the airport to troubleshoot the issue.

Unfortunately, while the crew focused on the landing gear for an hour in the air, they…

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Kyle Evans
Product by Design

Writer, podcaster & product leader. Woodworker & creator. Husband & father. Dog lover. Soccer fan. @kylelarryevans on twitter www.kylelarryevans.com