Prioritize Your Product Roadmap

Companies normally build products to solve important user needs or problems. But how do you figure out what to build first and what needs or problems require immediate attention? Creating and maintaining a product roadmap is usually difficult, as you do not always have the time, resources, or desire to build everything, and realistically, you seldom will.

While there is no secret formula, playbook, or “one size fits all” approach to creating a killer product roadmap, in this article, we will discuss a few tactics you can use to help create a prioritized product roadmap.

A scoring model is an effective tool for quantifying your rationale and getting stakeholder buy-in.

What makes an effective product roadmap?

A company’s product roadmap should define the product’s journey over time and highlight important milestones. A good product roadmap tells a story about where your product(s) came from and where it is headed in a way that helps your team, stakeholders, and your customers, understand what you are up to.

If you already have a product but do not have a compelling product vision of “where are you going’, now is not the right time to begin prioritizing items on your roadmap. To maintain focus and…