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Product Manager Toolkit: 4. Drive change — Stick the landing
The best plans fail without the organization, culture and processes to deliver and sustain it.
Welcome to my Product Manager Toolkit series, incl. this Coda template
Previous post: 3. Drive change — from Zero to Strategy
In the previous post we introduced the adapted Kotter change model and discussed the crucial first four steps — done well, the result should be a convincing (even inspiring) vision for where you want your product and your organization to move to. But you’re only half way there, and you risk having your initiative fizzle or collapse unless you make a determined investment in the last 4 crucial steps. Everything comes down to sticking the landing...
Except in the business leadership world, sticking the landing means persuading, teaching and managing entire teams of people (frequently moving in random and opposing directions) to work in harmony towards a complicated shared goal. Worse still, in the product leadership world these teams don’t report to you, leaving influence as your own tool to unite them. While searching for the best way to avoid putting you to sleep, I stumbled on possibly the best metaphor I could have hoped for: The Ohio State marching band. You could say I’ve developed a bit of a…
