The 5 Types of Entrepreneurs
Horoscopes, the Enneagram, Myers-Briggs, the alignment system: Never before have there been so many ways to categorize our personalities. Particularly in a time when so much is out of our control, it can be nice to feel like there’s a sense of order binding us together.
While founders share many characteristics — we’re disproportionately tolerant of risk, and have a high level of confidence in our own abilities, for instance — that doesn’t mean we’re all alike. In fact, we’re as different from one another as a Scorpio is from a Sagittarius, or an INFP from an ENTJ. Sure, Elon Musk and Oprah are both entrepreneurs, but they embody two completely different founder archetypes. Which one are you?
The Machine
Ruthless and seemingly unfeeling, the Machine is nevertheless a visionary mastermind when it comes to anticipating market needs and bringing them to fruition. Machines zero in on opportunities and clamp down with a vice-like grip, impervious to obstacles, human or otherwise, that threaten to get in their way. The Machine is great at forging a clear path and ensuring that there’s no confusion about the company’s objectives.
While The Machine is very effective at entering a market by force, their deep expertise and confidence in their own ideas mean they’re not always the best at growing a company or making it…
