The Product Pyramid — Maslow’s Hierarchy of Needs in Product Design

The pyramid of product design

The framework first: The pyramid of product design is a mental modal for product teams to explore what the product can aspire to be and where design can contribute to, in a similar silhouette as Maslow’s hierarchy of needs.

It frames the product goals in six dimensions: designing for execution, problems, users, people, communities, and cultures. The…