This 30 Minute Marketing Plan Works For Any Business

Andrew Holliday
Special Sauce
Published in
3 min readApr 6, 2021

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Photo by Agê Barros on Unsplash

Sakichi Toyoda, the founder of Toyota, invented a technique called the 5 Whys to quickly get to the root of a problem. He came up with this brilliantly simple framework back in the ’30s, but it exploded onto the scene in the ’70s. Thousands of businesses around the world, including Toyota, still use the 5 Whys to this day.

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