Your Business Failed! Now What?

3 paths for entrepreneurs and creators if you find yourself with a business that’s failing

Alana Rister, Ph.D.
The Startup

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Photo by Jens Lelie on Unsplash

If you start a business, it’s likely to fail or at the least suffer from some serious setbacks. And this is good — to an extent — because that’s how you learn what works and what doesn’t. Look at pretty much any successful business or entrepreneur today and you’ll see in their past they had lots of failures.

So, you’re not alone. But you do need to make a choice as to what you’ll do with your business when it does fail.

Whether your failure is a disappointing product launch or years with no income from your online content, it’s a sign that something needs to change. Yes, you could continue your business the same way you have been, but then you are likely to experience the same failures again and again.

Through my business journey, I have failed multiple times. And each time I have needed to make tough choices. Therefore, I want to share three different routes after failure that are all worth considering and who should consider each path.

Pivoting Your Business

The first path you should consider when you fail is to pivot your business. View this failure as feedback. What is your audience telling you…

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Alana Rister, Ph.D.
The Startup

Write about entrepreneurship, marketing, and personal development. Also me: @alanalrister and @scigradcoach https://www.alanarister.com/alana-rister-newsletter