In order to gain kudos from the boss and help deliver a successful event, an inaugural brainstorming session, or kick-off meeting, can really help define the path for your event.

PAs who organize and sit in on this kind of session will undoubtedly help an agency get to know a company’s culture and so define its key messages and any blocks to success.

Meanwhile, making time for rehearsals and training will ultimately help your boss look good on the day of the event, enabling him to get his message across in an impactful way. Often what started out as a one hour session will turn into half a day as the speaker gains a passion for honing their presentation skills.

There are very few naturally good communicators but you can help get important messages across by informing an event organiser about your bosses hot and cold buttons.

Getting an event off on the right foot with these simple measures will support the leadership team to communicate the important messages in a way that resonates with their audience and so has lasting impact.

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