Packaging: Process Documentation

Packaging Design, Fall 2017

Table of Contents

We Stand Together
Open and Play
Jolly Pumpkin
Starpack
Opioid Awareness Campaign
Final Project Extensions

Final Project Extensions

12/6/2017

4 boards with Starpack oil can break down — use this as a basis for portfolio spreads — Remember A4 format! 4th art board is just one final overall image of the product. Cut the bottom hole of the plug bigger and glue the plastic piece inside (not glue tape).

Jolly Pumpkin Artisan Ales — turn 4 pack into 6 pack (add orange and purple). Also, colors appear WAAAAY too vibrant uploaded to Medium.

Outside of box — 6 sides, for 6 beers

Structure:

What I heard: My colors are ROYGBP — make these colors work with without saying gay pride because that is not what it is supposed to represent. Include images of the places instead of maps. Really love the shape design for the 6pack container — Get rid of rainbow borders on the inside folds. Like that the outside is dark (good contrast compared to all light bottles. Like the light and simple inside with the matching coordinating fruit on one panel of the inside.

What I think/What I’m gonna do: Not sure how I can use the rainbow without it looking overwhelmingly like gay pride — I tried to mix up the colors so they are random and not in rainbow order. I didn’t like the borders either but I was undecided about the inside of the box design. I am also concerned that the handles for the box may be too small to be functional.

Opioid Awareness Campaign

12/1/2017

Like how the Jimi Hendrix fragmentation looks more random and chaotic but it’s not too much. Put the SOL REPUBLIC logo on the front behind the Illustrations and possibly make the signature more integrated into the design rather than placed over the shoulder.

I fix all these things except the signature. It was too messy and got in the way of the illustrations — they were competing too much and covered

11/26/2017

The concept for this Sol Republic packaging focuses on the relationship between stimulation of the brain with opioids vs. the brain listening to music. I want to use the packaging as a way to promote music as a healthy, natural for of stimulation by showing legendary music artists who passed away from opioid abuse who we wish were still here. Basically a way to learn from their mistakes.

3 things that are working successfully in my packaging: the illustrations of the headphones fit with the current branding, I think my concept is very strong and I hope the execution is just as strong and I think the illustration on the front cover catches peoples attention

11/16/2017

11/08/2017

This is what I heard: Since the artist is deceased — make the image look like its fading or falling apart (gradation from one side) to reinforce the topic. Could also just fade the image to black. Think the style of the illustration fits the Shatter Proof concept. The artists I chose as well as the object to package clearly target a specific audience (music lovers) — they also target 3 different genres and generations. Change the illustrations on the headphones photograph so that they match either the colors or they have similar illustrations to the front of the box.

What I think/What I’m gonna do: I definitely like the feedback of making the image look kind of like broken glass with chunks of the image missing. I think it will help my concept a lot. I don’t think fading the image to black would work just because the images are already so dark that it may get lost.

IDK what’s going on with the colors here…
Doing illustrations of 3 of the most recognized musical geniuses that were effected or even died from opioid abuse

10/27/2017

10/25/2017

Final Concept: I want to focus on the relationship between stimulation for the brain on opioids vs. the brain listening to music. This campaign will focus on how the brain is artificially overstimulated by opioids to the point it actually hurts you. Overstimulation causes the body to “remember” which induces drug abuse. The packaging will promote music as a natural and functional form of brain stimulation because “music stimulates more parts of the brain than any other human function” without the hazards of overstimulation from artificial chemicals.

……….

I started by researching how opioids stimulate the brain, what it effects and how and the chemical processes involved — this is what I found…

Opioids attach to receptors in the brain. Normally these opioids are the endogenous variety that are created naturally in the body. Once attached, they send signals to the brain of the “opioid effect” which blocks pain, slows breathing, and has a general calming and anti-depressing effect. The body cannot produce enough natural opioids to stop severe or chronic pain nor can it produce enough to cause an overdose.

Opioids can activate receptors because their chemical structure mimics that of a natural neurotransmitter. This similarity in structure “fools” receptors and allows the drugs to lock onto and activate the nerve cells. Although these drugs mimic brain chemicals, they don’t activate nerve cells in the same way as a natural neurotransmitter, and they lead to abnormal messages being transmitted through the network.

Opioids target the brain’s reward system by flooding the circuit with dopamine. Dopamine is a neurotransmitter present in regions of the brain that regulate movement, emotion, cognition, motivation, and feelings of pleasure. The overstimulation of this system, which rewards our natural behaviors, produces the euphoric effects sought by people who misuse drugs and teaches them to repeat the behavior.

Our brains are wired to ensure that we will repeat life-sustaining activities by associating those activities with pleasure or reward. Whenever this reward circuit is activated, the brain notes that something important is happening that needs to be remembered, and teaches us to do it again and again, without thinking about it. Because drugs of abuse stimulate the same circuit, we learn to abuse drugs in the same way.

— naabt.org

How do opioids affect the brain and body? Opioids act by attaching to and activating opioid receptor proteins, which are found on nerve cells in the brain, spinal cord, gastrointestinal tract, and other organs in the body. When these drugs attach to their receptors, they inhibit the transmission of pain signals.

— drugabuse.gov

I then decided instead of looking specifically at products that I use every day, I would research other activities or products that also stimulate the brain. Music was the first thing that came to my head.

How do opioids affect the brain and body? Opioids act by attaching to and activating opioid receptor proteins, which are found on nerve cells in the brain, spinal cord, gastrointestinal tract, and other organs in the body. When these drugs attach to their receptors, they inhibit the transmission of pain signals.

— NPR

Effect of Classical Music on the Brain. Classical music affects the brain’s organization and abilities, through its melody and rhythm. The rhythm raises the level of serotonin produced in your brain. Serotonin is a neurotransmitter, involved in the transmission of nerve impulses that helps maintaining joyous feelings.

— classicalforums.com

10/23/2017

Read/Respond: Please review the questions below (taken from qtheagency.com)and briefly answer each of them for your three idea boards for your Opioid Addiction Awareness Campaign before Wednesday’s class. Your answers should help you to determine which direction is the strongest to move forward with and help prepare you to defend you decision during Wednesday’s individual critique.

  1. How does it grab attention? The first order of business for any creative concept is to attract the attention of the reader (or viewer) and compel them to spend a few moments with your message. It helps if it’s original, and different from the other messages around it. It also helps if it’s clever or emotional and engages the mind.
  2. How is it effectively directed at the target? Remember, you are not the target. Your audience/demographic is the only one you need to think about. Does the concept resonate with the things the customer cares about and needs?
  3. How is the concept on strategy? All advertising should be based on a sound marketing strategy. You should know what you’re trying to do, who you’re talking to, and what core message holds the best promise for success. For this project, the goal is to use a product to create awareness, how are you achieving this? The product + the awareness message must go hand in hand and play off of one another, do not simply add a message to a random product!
  4. How is it benefit oriented? Is the creative built around what problem it can solve for the customer, or what advantage it can give them
  5. How does it support the brand? Most companies have an identity in the marketplace, contributing to a consistent image and perception among customers. Does the concept support the brand? Does it fit within the framework of the corporate personality? It doesn’t have to look exactly like everything else, but it should be compatible.
  6. What is the call to action? Does the ad or concept ultimately communicate what you want the reader to do? Are you asking for people to look at your company in a different way? What is the action or attitude shift you want to take place, and is the creative moving the reader towards that action?

DUE 10/30: Initial Design Explorations (flat prints + form mock up)

DUE
Opioid Addiction Awareness Campaign
3 Initial Idea Boards (each one for a different product/concept/message) 
Read/Respond Assignment (from Monday)

Work day/Individual Critiques

Faculty Presentations 7:30 — 8:30pm

DUE 11/01: Initial Design Explorations for one final concept/product packaging (flat prints + existing physical products)

Starpack

11/10/2017

What I heard: Make the pattern grey with black V’s/triangles, make line larger on front bottom, line up the ascender lines on the back bottom content — move the address stuff down and move the “Meets or Exceeds” moves up to like up with barcode

What I think/What I’m going to do: I agree with all the feedback given

This is what I heard: Make inside pattern smaller (same size they are in the small mock)What I think/What I’m going to do:

Front Wrap
Inside Wrap
Lid, bottom, Handle and seal wrap

11/06/2017

What I heard: Add more white, give a subtitle, draw the “for gasoline engines” stamp, use the colors to create the levels for the oil, add pattern on bottom and top or on the inside (liberty bell, arrow pattern… etc), reorganize the information on the back (still have to type out all the info).

What I think/What I’m gonna do: All feedback is good. I think trying all of the suggestions would be helpful.


Read: Quickly scroll through samples of student work featured on Lovely Package and select 5 that initially catch your attention (post an image for each as part of your response).

My favorite examples that caught my attention

Respond:

Part 1 (Post to Medium by this Friday at 9am): Study the ‘documentation’ of each project and answer the following:

• Was it photographed, was the design placed on a mock up, or is it too hard to tell (take a guess!)?

• What do you think initially caught your eye?

• Is the actual design/concept as strong as the ‘image’ of the work?

• What can you take away from the documentation of each piece as a potential successful strategy when photographing/documenting your own work?

Part 2 (Post to Medium by Monday, 11/13 for class critique): Practice!

• Photograph ONE of your Jolly Pumpkin bottles using the light box kit in the production studio

• Mock up the same bottle using a PSD mock up file found online

  • What do you think initially caught your eye?

10/30/2017

This is what I head: Keep the branding simple like the old one and don’t worry about redoing the branding, the illustration and logo are competing, put an inflatable bag with the valve inside the box, consider materials to create the mock for the competition

What I think/What I’m going to do: I like all of those suggestions and makes the process more complete. I definitely like the idea of putting the bag into the can — makes it more reusable which fits the brief.

10/27/2017

Design research:

I want to use a combination of the old branding and the new. I think the older branding has stronger designs that are more clear but I think the design should be able to withstand modern designs and stand out.

Research on Motor Oil (PENNZOIL):

How The Lubrication System Works In An Engine?

You drive your car every day, isn’t it nice to know how does it work? There are the relevant details of how the combustion engine works.
 You may know about maintaining your car that is you have to change the Engine lubrication oils time to time. What you may not know is where the oil goes, what does it do? and why it needs to be changed time to time?
 The first task of oil in the engine is to keep the things oily so they could not get dry. Just think for a while if the eardrum-piercing sounds of metal pistons screeching up and down inside a dry cylinder. It will be so annoying, isn’t it?
 There are pleasant effects of keeping the engine lubricated with automotive lubricants. There is little friction, which makes a sense that engine has to make little effort to keep it running. So, it means that it is able to skate on less fuel can run at the lower temperature. And this means that less wear and tear on the engine parts. Engine needs to fill with clean oil so it can perform well.
 Never get fooled by the term lubrication, sometimes when you go to the local quick lube work shop, they recommend you are supposed to have a lube job. That is certainly not an oil change. That absolutely means oiling the chassis and suspension system. None of them shares the oil with lubrication system in engine.

Lubrication system

The Engine lubrication system is considered to give a flow to the clean oil at the accurate temperature, with a appropriate pressure to each part of the engine. The oil is sucked out into the pump from the sump, as a heart of the system, than forced between the oil filter and pressure is fed to the main bearings and also to the oil pressure gauge. The oil passes through the main bearings feed- holes into the drilled passages which is in the crankshaft and on to the bearings of the connecting rod. The bearings of the piston-pin and cylinder walls get lubricated oil which dispersed by the rotating crankshaft. By the lower ring in the piston the excess being scraped. Each camshaft bearing is fed by the main supply passage from a branch or tributary. And there is another branch which supplies the gears or timing chain on the drive of camshaft. The oil which is excesses then drains back to the sump, where the heat is being transferred to the surrounding air.

Journal Bearings

If the crankshaft journals get worn, the engine will be having very low oil pressure and will throw oil all over inside the engine. The unnecessary splash will overcome the rings and can cause the engine to use that oil. Simply replacing the bearing inserts can restore the worn bearing surfaces. In well maintained engine, bearing wear take places instantly after a cold start because there is less or no oil film between the shaft and bearing. At the time that enough automotive lubricants is dispersed through the hydrodynamic lubrication system apparent and stops the bearing wear progress.

Piston rings — cylinder

A sliding seal avoiding leakage of the air mixture or fuel is provided by piston rings. It gets weaken into the oil sump while combustion and compression from the combustion chamber. On other hand, from leaking into the combustion area they keep oil in the sump, where it will be burned and lost. Those cars that burn oil and have to be added, a quart at every 1,500 miles are flaming it because the rings get no longer to be sealed properly.
 Hydrodynamic lubrication prevails in the center of the cylinder wall and the piston rings of the good maintained car, essential for the very lower wear and friction. The thickness of the film becomes assorted and minimal lubrication may exist where the piston will stop to redirect on the top and bottom of the dead centre.
 To analyze or realize well head transfer from the piston to the cylinder, a finest sealing, a minimal thickness of film and a minimum of oil burning is desirable. Oil controlling ring keeps minimal the thickness of film. This is ring is located after the piston rings so that the surplus oil directly scraped down to the sump. To lubricate the following ring the oil film left on the cylinder wall by the passage of this ring will be available.

Oil degradation results by the air mixture or leakage of the fuel which exhaust from the combustion chamber into the oil sump. That is why, frequent replenish of oil despites, oil change will remain essential or it can also become more essential.
 Picture, engine lubricating scheme: Machinery Lubrication Magazine.

For more details. Please visit our website: www.lubrita.com — Industrial Oils manufacturer.

10/20/2017

Mood/Idea Boards:

The Future Milk Bottle

Over the years the common plastic milk bottle has become bland and un-exciting. Some consumers may still remember the nostalgic sound of the traditional glass milk bottle that was delivered by white coated milk men and women, driving milk floats and delivering to your doorstep.

Now the milk containers all look the same both in style and shape, fit for purpose but with no distinguishing features or character.

The Brief

The challenge for this brief is to design the next generation of milk bottle packaging in the form of a 2-pint fresh milk bottle made from plastic. The solution still needs to be practical, easy to use and be handled by both the elderly and children.

It is important that your design includes the primary function of being easy and stable to pour the contents, without mess or spillage and for the opening to be re-sealable to maintain fridge life and freshness. Your solution should not only have ‘stand out appeal’ in store but also look good on the breakfast table. With more consumers shopping on line for their groceries, transportation of this fresh milk products from the manufacture is also to be addressed in ensuring your design solution can withstand the rigours of filling, packing and delivery to both retail outlets and the consumer at home.

The visual presentation and styling of this new plastic milk bottle needs to reflect a quality product to the consumer, one that is convenient, easy to use and looks good both in store displayed and in the home.

Points To Consider

Visual appeal and shelf impact, Easy handling by a variety of age groups, Functionality, Effective dispensing and re-sealing, Safe and secure delivery to the consumer purchasing on line and to stores from manufacturer, Filling storage and display

Materials To Use

For your mock ups use an appropriate material to represent plastic…

Motor Oil Dispensing Pack (5 Litre)

Pouring oil from the bottle into the filler hole in a car engine is a difficult thing to do without making a mess. This is especially true of more modern and high- performance cars as the filler hole is smaller. Often additional utensils are required to aid the action of filling, like hoses and funnels but this is time consuming and can still be messy. To incorporate a dispensing feature into the main pack is to be an important feature with this brief. Traditionally designed motor oil bottles and containers are not recyclable but it is important that at least some of the components of this new pack can be recycled.

The Brief

You are to design a pack that easily dispenses motor oil into a car filler hole without needing any extra utensils. The 5-litre bottle will need to allow control of oil flow but not add excessive costs. The design should consider ergonomics in use, anti-glugging for an even flow, space for adequate decoration and recovery of parts for recycling. Glugging is a problem. As liquid is poured from the pack it needs to be replaced by air. In a standard bottle when the pressure inside is reduced it draws air back through the neck causing glugging. The new design needs to stop this happening. Your design solution should include features to ensure the pack is easy to handle and carry as well as be resealable and safe to store. The new pack should be made entirely of the common packaging plastics using standard manufacturing processes. You may choose any major brand of lubricating oil and use graphics/decoration within your design to add branding and visual appeal. Ensure enough space on pack to allow for the mandatory legal information that is required.

Points To Consider

Ergonomics, Ease of use, Dispensing feature, Aspects of recyclability, Visual impact and decoration, Safety and storage, Re-sealing feature, Customer Convenience

Materials To Use

For your mock-ups use an appropriate material to represent plastic. (this is dependent on the resources available to you) RPC are a manufacturer of plastic packaging and if your design went into production it would be made entirely of the most commonly used packaging materials (Polypropylene, polyethylene PET) Standard techniques including injection moulding, blow moulding, injection stretch blow moulding and thermoforming could be used.

Jolly Pumpkin

10/16/2017

Jolly Pumpkin

For my Jolly Pumpkin theme, I wanted to focus on the connection between Michigan where the Brewery is based and Hawaii (which is beloved to the owner Ron Jeffries). I chose 4 different beers that has fruity bases and/or were tied to Hawaii through collaborations. My colors (pink, yellow, green and teal) were to represent the main lei flower colors and also mimic the the sunsets, water and sky of the tropics. I chose a soft white Kraft tone paper to keep connected to the rustic feel of the original branding of the brewery as well as my main illustrations in a dark charcoal gray. My typeface is Beryllium which looks like a hand carved block type that’s also very rustic feeling but also ties into the natural tribal feel of Hawaiian culture.

Credits:

Fall 2017, Edinboro University

Art Direction: Brigette Davitt

Designer/Illustrator: Nikki Jo Fair

Dimensions: 3.5” x 7.5” (overall)

Typefaces: Beryllium

This is what I heard: Logo is still slightly too big, take the stroke off the ARTISAN ALES EST 2004 so it doesn’t look so bulky when it’s scaled down.

What I think/What I’m going to do: I will scale down the label a little but I think the angles of the border shape will look awkward when it’s so small.

10/11/2017

BRING IN PARCHTONE FOR KRISTIN!!!!

Crit with Kristin: Check the alcohol contents for each beer, make the blood orange a slice so it looks different than the wedge (make image a little smaller), make passion fruit outline thinner, make blood orange inside texture less dense

Crit with Brigette: Like the boxy border, try different sized flowers and break the border, put opacity of actual fruit color behind illustration (perfect alignment or waaaaay off center), mix and match border colors with fruit colors so they don’t match, smaller neck label, split mission statement into, bring in Ron Jeffries signature, matte black bottle caps

Crit with Ashley: Like the shape of the big tag — maybe make them a solid color, Put the hibiscus flower center in the belly band (match illustration on front labels), Put the variety pack name on the back of the label (make back label match the front, Make cherry illustration more full and larger to match the others, Call it “Fear of Pumpkins” instead of Cucubitophobia

First Pass:

Trials:

09/25/2017

What I Heard: Maybe incorporate all 4 of my Hawaiian colors in the lei that goes around the bottle (to tie all the elements together), the “Sour Fruit Ale” at the top of the bottle looks like its floating, incorporate the same curvy box for all the information on the back of the bottle (also line up the label on the back with the bottle on the front), illustrations and typeface work well together, logo is very readable on a small scale, fix the shape of the neck label, not sure how the name of the sampler works with the label, add a super small stroke to the logo text and increase the leading+kerning in the “ARTISAN ALES EST 2004 SOUR”, do a solid border in the front label that wraps around and to simplify the lei put the flowers within the border, combine bottom label with the front border idea, put the logo in the same style box as the front label but reversed

What I think/What I’m going to do: Going to experiment with the shape of the back label (don’t want it to become to busy), definitely think it’s a good idea to tie in all the colors on each bottle (just for the lei), I am very happy with how my logo turned out, I think I like the placement of the sampler title but I think if I change the colors of the flowers the title placement won’t make sense, love all the feedback about the labels and they layout of the borders! Definitely will try that!

*Need to spray bottle caps matte black so it matches the black type and so it doesn’t say Angry Orchard.

Read/Respond Self Analysis

Please reread the Jolly Pumpkin project brief, check out these fantastic beer packaging design examples, and then record your answers to the following questions:

1. What issues did you identify in the existing Jolly Pumpkin logos? How did you address these issues in your logo refresh?

The original logo was messy and had no cohesive style. And it was difficult to apply to different mediums — they were either too busy to be scaled down or they were too large to use for packaging…etc. Each variation of the logos was different and none of them went together and some of the elements changed from logo to logo.

I made my design more simple that could be used on different mediums like bottle packaging, websites, letters… etc.

2. Did you include all required content in your logo design (Jolly Pumpkin Artisan Ales Sour Est 2004)?

Yes.

3. How does your logo refresh incorporate existing brand style and visuals? How can you improve stylistic coherence in your next revision?

It keeps all the mail elements of the old logo — hops, skull, pumpkin, wheat, all of the required text and the grunge style.

4. How is your concept communicated/reinforced through the following: (you may not have considered all of these areas yet — please answer them with ideas for moving forward)

Content Clarity and Simplicity

What’s this product for? What’s the brand behind it? What’s the idea you want consumers to take away?

Beer. Kind of a hipster, sour “biere” company from Michigan with a tie to Hawaii (from the owners favorite location — anything tropical to different art collaborations around the world). The owner loves Halloween, the tropics, great attention to detail in the brewing processes, and a simplistic earthy lifestyle.

I wanted to reinforce the connection to Hawaii.

Branding

Is your logo refresh incorporated in a way that supports stylistic cohesion within your label designs? Is the Jolly Pumpkin brand prominent enough to aid in consumer awareness?

I used the same illustration style for my logo as I did the rest of the illustrations for the packaging. The logo is on the front of the bottle and easily seen.

Typographic Style and Hierarchy

How do the chosen typefaces support the concept (the answers to the 3 questions above)? How does hierarchy create an order in which information is seen?

I used the typeface Beryllium — It has a hand carved feel to it which I think ties well into the Halloween/Pumpkin/Pirate theme that the owner loves but also blends nicely with my illustrations (has the same geometric, clean feel).

Supporting Visuals

How do visuals (illustration, photography, pattern, texture) support the concept? Do they compete with or compliment the content/typography? Is the style appropriate?

I think they fit pretty well.

Grid System

Does your grid assist in:

Establishing axial relationships?

Don’t really have a grid — just visual alignments.

Consistency in design/content placement across the line of bottles?

Content will be in roughly the same place from bottle to bottle.

Ability to read information on particular sides/without turning bottle?

All of my information is readable without having to rotator the bottle except the name of the sampler pack.

Color Palette

How does your palette create cohesion across your label designs? How does color reinforce concept?

I used a warm yellow, a sea green and blue and magenta color (to match with the Hawaiian flowers/fruits/plants/water/environment) and a charcoal grey to match the industrial/earthy feel from the actual brewery. (Also, Hawaii’s state mineral is coal which also ties into the industrial feel. Coal takes a lot of time and specific qualifications — Just like how the owner prepares his brews).

Label Format

How many labels did you use and what is the purpose of each? Does the label shape correctly fit the bottle shape and size? Is the label size large enough for all required content? How does the label shape relate to the concept?

I used three separate labels. To tie in with the Hawaii theme (which is a punch of islands) I wanted all the labels to be separated as well but also be cohesive without being too busy.

Paper Stock

Will the paper adhere easily to the bottle (how)? Is the weight appropriate for the material it is being applied to? Is the color and texture related to concept? How does it affect image quality or readability?

Speckletone/Crafttone paper to bring in rustic style of brewery.

Bottle Material/Design/Structure

Is your bottle appropriate for the product? Is it the correct volume? How does the style/shape/material support your concept?

09/18/2017

What I Heard: Think the idea of the lei around the logo could be better portrayed, the skull/pumpkin mixture works very well, worried about the type being too small around the teeth — ARTISAN ALES EST 2004 SOUR — maybe try a slightly different layout, Hawaiian concept for the sample pack doesn’t have to be incorporated in the logo redesign but it will work in my favor for continuity.

What I Think/What I’m Going to do: I am going to move the wheat illustration so it isn’t vertical and it will tie in with the bottle label designs, think its a nice refresh to have a theme that’s not halloween themed.

09/17/2017


Open and Play

11/13/2017

10/18/2017

10/11/2017

10/04/2017

*Ask Sam to show me how to sheet feed the large format printer so I can use my brown paper instead of the white roll paper.

Critique: Cardboard is an obvious issue, need to get a light illustration board and cut each piece out individually and wrap (like how I assemble my hard cover books), make the box taller to include information on the outside about the actual product provided (games and pencils), make tab and title larger, put more content information on the bottom, checker piece isn’t necessary (the board illustration is enough), remove the extra outside elements on the 1234 flap (just leave the illustrations in the number)

Respond: What are the strengths and weaknesses of your current packaging form and the method you are using to assemble it? What did you take away from the tutorials that will assist you in improving the craft in your next revision?

Currently the corrugated cardboard are WAAAAY too thick! Definitely need to switch to an illustration board, chipboard or poster board. Need to use a spray adhesive because glue tape is not strong enough and I need to be able to evenly cover the entire surface.

09/27/2017:

What I Heard: My illustrations are nice and they fit with my theme, need to clean up some of the images and finish drawing them, like how the illustrations for the game boards interact with the actual packaging, need to change the 3 (on the tab that says 1234) so that the type runs vertical like the rest, it’s not necessary to have 5 of each colored pencil (just bring a “variety pack” with all kinds of mixes of colors), make sure the hand done type is legible

What I think/What I’m going to do: I think all of these statements are appropriate and I will make sure I do them.

Inspiration:

09/20/2017

What I heard: Think this idea works better, like that the packaging is reversible, think of a theme that could be used for the general design of the box — Current design thoughts were to be simple line drawings that kids could color — Instead maybe think of a history of board games and think about how I can incorporate those older designs into the new packaging, keep packaging designs 1–2 colors like I intended

What I think/What I’m going to do: I like the idea of incorporating the older/historical designs into the new packaging — maybe mimic the style of illustrations, keep it 1–2 colors like I intended (:

Wanted to create a new box to hold colored pencils that was interactive. In this case, the box to hold the pencils will become a game board for Tic-Tac-Toe, Light Bright, Connect Four and (another game that I need to think of). The box will be reversible to be able to see all the different game boards. The game pieces are the pencils (you can separate them into warm and cool colors for example — in the box of approximately 100 pencils). The packaging will be 1–2 color (dark gray and a secondary color?) and there will be designs on the inside and outside to be able to color.

09/13/2017

This is what I heard: my ideas aren’t cohesive with the project requirements, maps don’t have current packaging for me to revise to fit the guidelines, the Regional Food Master game could work if I change my food product to Snack Crate and turn it into a trivia/did you know thing about the countries specific food/culture with punch out cards built into the box

What I think/What I’m going to do: I will try a couple examples of the Snack Crate thing but I will probably just restart completely and come up with some new ideas because I want to find something that I can do more with.


We Stand Together

09/11/2017

Describe your experience(s) photographing your graphic design work. What are your strengths? What weaknesses can you improve?

  • I’ve used a light box for photographing before I and strongly despise using it. I think it looks too sterile and is difficult to work with because it is artificial light. I personally love being able to photograph textures and varnishes as well as articles that reinforce my subject — whether it’s just a colored background or a wooden table or a small object. My strength is probably capturing textures up close. Weakness is probably making whites between sequences of images look the same. I sometimes forget about white balance.

What information from the above articles did you find the most helpful?

  • Well I already knew how to use a camera properly and adjust all the manual settings. The section about composition and depth of field (ex- great depth of field) because I tend to focus my images up close (shallow depth of field) because I like showing textures so much. I forget sometimes that I can show just as much, if not more information if I back away from the subject a little and let it breathe.

What are your opinions on the information regarding the addition of props and stylistic choices? How can you compose your images to feel both original and relevant to each project so they do not succumb to following/copying trends?

  • Like I said previously, I love things such as texture and color so I think shooting with props could be very effective (as long as they are not taking away from the actual piece you are shooting).

Final Mock Due + Stickers

Digital Mockup

09/06/2017

Identify a product you believe has successful packaging. What qualities from the article does it embody? What other qualities does the product have other than the 5 listed?

(I found this packaging while I was in France with friends and we all admired the branding.)

  • It has a form of cusps and it is also super simple and clearly shows what the restaurant is in the line drawing. Simple enough you could explain it to a child and they could find it.
  • Black and white packaging with a drawing of half a burger and a building smashed together. The two images together resemble a whole burger. Kind of plays off the idea of a burger factory (fabricators). The text at the bottom also reinforces this idea.

Objective: Final Mock

This is what I heard: Bring some yellow to the outside of the box — Make a slight yellow gradient on the white sides of the boxes. Move the “100 Stickers” side to the “HERETOGETHER.US” side and open up one of the panels. Spread healing by design across the 2 panels and make it more curvy and organic like rings/roots/leaves. Blow up the design on the top of the box and only show 3/4 of it. Fix the bottom because it seems out of place.

What I think/What I’m going to do:

I will try all of the above because I think they’re all good ideas. I think it is okay that the design on the top of the box isn’t shown 100% because I can make it the sticker design.

08/30/2017

Objective: Build mocks and critique

This is what I heard: Experiment with more color, larger and smaller type (scale), Suggestions instead of just Healing Hate: Healing Over Hate or Healing after Hate, write the phrase within the rings of the stump rather than on the bark to show growth, color inside ex: warm orange/yellow, color outside ex: medium warm gray

What I think/What I’m going to do: We’ll I originally planned to have a bright color one the inside but I was unsure of what color I should use. I think the yellow is very fitting (instead of an orange). I think changing the outside from a charcoal gray to a medium/light gray is a little more soothing and matches nicely with the yellow. As much as I love having the text Healing Hate on the bark because I thought it reminded me of a healing scar, I understand that having the text within the actual rings made more sense with my subject — It would show that the scars from the hurt were healed over and now the tree (person) has grown from that experience and healed.

08/28/2017

Theme: Healing Hate

Basically we can’t start recovering from the damage done to us unless we learn to forgive others and show compassion. Only then can the scars from all this hate in the world can be mended.

Synonyms: growing sound, getting well, mending, soothing, curing, make healthy, make whole, make free, restore, repair, regenerate

Quotes: Healing is an art. It takes time. It takes patience. It takes love. -Maza Dohta , A joyful heart is good medicine but a crushed spirit dries up the bones. -Proverbs 17:22 , Healing doesn’t mean the damage never existed. It means the damage never controlled your life. , Healing comes in waves and maybe today the waves hit the rocks. , Sticks and stones may break my bones but names will never hurt me.

No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite. -Nelson Mandella

Final Ideas: Draw the rings of a tree with the scars spelling hurt within he tree and the bark spelling healing, Broken bones with the word healing mending the bones.