Abigail Dewyer: Process Documentation
Fall 2018 Packaging Design
Table of Contents
Project 2: Contemporary Artist Wine Bottle Series
Second Finish Critique (11/15/18)
After going through my different variations and combinations, I decided to make two different boxes and I printed two tapes out as well.
Option #1
- Lid is blue with wordmark pattern reversed out
- Sides are blue
- The front piece that has the tabs on the sides that tuck into the box is white with blue text
- The bottom is blue on white
Option #2
- Lid has wordmark pattern in blue; the scale is a bit smaller compared to the reversed version
- Sides are blue with pattern reversed
- Front piece is reversed out
- Bottom is reversed out of blue
- Both tapes both have the same inline signature with tagline
- The inside sign will now make use of the bare cardboard material on the inside of the box
What I heard?
Having the pattern on the sides and on the lid is a little too much. It is more successful on the the lid when the pattern is reversed out of the blue. The big numbers on the front piece offer a nice contrast of scale but would be covered up by the tape. Maybe move the numbers to the shorter sides and instead but the website on the front piece between the tape so that it is readable. There is too much blue so leave all the sides white but leave the bottom in blue with the type reversed out. When the bottom is in blue the image inside the vanishing point icon is more successful and less donut-like. The type on the bottom needs some revision so that the tape doesn’t cover it. The orange tape should be used because it provides a nice contrast. The contents of the kit should be enough for about 20–25 people.
What I think?
I was really struggling with what combinations of colors and patterns I should use on the box, so I think having someone else look at it helped finalize the decision. I agree that having the pattern in too many places is too jarring. I think having it just on the lid make sit more clean. I also like the idea of keeping the sides white so that there isn’t too much blue. From a production standpoint that would also be less cost effective as well because it’s less ink being used to print on the box. I really like how the bottom of the box looks in blue because I feel like you are able to see the period more in the blue version and don’t even notice the donut shape like you do in the white version.
What am I going to do next?
I am going to move the numbers to the shorter sides of the box and instead put No More’s website and social media links on the front piece. I’ll make sure the tape doesn’t cover anything important on the front piece or bottom of the box. I will have the fix the proportion and spacing of the tagline on the bottoms in order for the tape not to run through it. I also want to start working on the things that will go inside the kit. I want to section of some ares so that things can sit properly with in the box. I will be bringing some of the orange into the promotional materials as well.
No More Kit Fixes and Options (11/14/18)
As I was working in my Illustrator file, I made variations of what the top, sides, and bottom of the boxes could look like. I tried knocking the logo out of blue, I put it in blue on white, and I designed two tapes that could be used. I laid out some possible combinations above. Below are my variations in Illustrator.
No More Kit 1st Finish (11/13/18)
What I heard?
The vanishing point icon/photo needs to be bigger on the box lid. It looks too much like a donut especially when using the stacked signature option. I could just use the icon without the signature so that it doesn’t look too redundant. Since a shipping label has to be placed on the top of the box, I could just move the big icon/photo to the back and use a seamless pattern on the lid so that the sticker won’t affect the design. The box could be limited to one or two colors and the orange could be used in the tape or on the inside for pops of color. I should also move the numbers to the outside flap instead of the inside. I should try different photos within and try for a one color halftone. The inside pattern and sign should also make use of the cardboard material on the inside instead of masking it with screen printing colors.
What I think?
I think I should try making the icon more abstract to take the donut shape away. I think limiting the outside to one or two colors is a better idea just to carry out the message that this is a shipping box. The picture I chose to crop into the vanishing point icon is also not working like I hoped it would. I want to keep the numbers about the company’s reach somewhere on the box.
What am I going to do next?
I’m going to limit the outside surfaces of the box to the main blue color No More uses for its branding. I feel that this will really help carry across the fact that the box is used fro shipping if I limit the color. I’m going to use the pattern I developed on the lid (and possibly the sides?) so that a shipping sticker won’t affect the the design. Since I am using the pattern on the lid, I will change what I use on the shipping tape. I will most likely just use the inline signature with the tagline. I will move the image to the bottom of the box and have some sort of accompanying message. I’m also going to find a different image to crop into the icon and crop the icon in a way that doesn’t resemble a donut.
Style Guide Research (11/12/18)
The No More signature is made up of three major components:
- The No More Wordmark
2. The Vanishing point icon (MUST BE PROMINENT IN EACH AND EVERY NO MORE COMMUNICATION)
- circle is supposed to resemble community working together without boundaries
- safe place where we all converge to lend support
- light at the end of the tunnel; view into future free of domestic violence and sexual assault
- definite end; punctuation that closes a statement of thought
3. The tagline: “Together We Can End Domestic Violence & Sexual Assault”
- Using it as often possible provides important context
- Can be used locked up in signature
OR
- On its own as a primary typographic communication such as a headline
When I first saw the vanishing point icon, I thought it was a record or bagel which confused me. It wasn’t until I read the style guide that I understood the significance of the icon. I think the meaning and symbolism behind the icon is very strong but the logo needs a little extra something to help make the connection between the icon and the movement. To strengthen the overall brand, I think that the idea of the vanishing point icon acting as a period needs to be reinforced. The ONLY CHANGE I will make to the logo is adding a period at the end of No More wordmark. I will literally be taking the counter of the of the vanishing point icon and using that as the period so that people will hopefully see the connection between the two.
Listed above are all the way the signature could look. Below are my redesigns with the period at the end.
- Avoid using full black in communications because black and blue can have negative connotations
- Accents should be used sparingly and not on their own
- Din 1451 Engschrift should be used in all caps
- Gotham Narrow should be used in only the weights listed in the guide
- Avoid using Gotham Narrow in heavier weights or in all caps
I love the brand’s type pairs and have no intention of tweaking it. I also love their color palette but it doesn’t feel complete. No More’s website uses an orange and I think introducing it in their physical products would, again, help strengthen the brand. The orange would also help provide some much needed contrast in their printed materials.
- Should not replace the signature
- Can only appear in No More brand colors (EXCEPT when used as a cropping device for photo)
I’m interested in using the icon as a repeated pattern but I think staggering it would be more effective than what is shown in the guide. I also want to use the icon to crop images and use that across the printed materials.
Box Design (11/08/18)
What I heard?
The design I presented today would work better for the contents of the shipping box. The box needs to look less like a subscription box and more like a shipping box. I can still focus on using typography but the shipping box needs to be designed so that it can be shipped. It was suggested that I work into the design where the shipping label would sit. I could use the vanishing point icon very large on the lid. I could use it as a cropping device for some imagery to help contrast from the type heavy and graphic nature of the No More brand. I could include wells or sections in the box to help better organize the contents. A sign could still be printed on the bottom of the lid but I should incorporate it in a way that it could be cut out and put together as a picket sign. The sign could also be different colors. The orange should be incorporated more for a nice contrast. I can look into getting a custom packaging tape as well.
What I think?
I have been thinking about this project backwards. I really need to work on making the shipping box interesting but still having it look like a shipping box. Looking at my French Paper shipping box I think I’m starting to understand more of what I need to do. The shipping box also provides me with an opportunity to make my own design based off of the No More brand and I need to take advantage of that. I think I’m still a little timid because I’m worried about straying to far away from the brand guidelines but I know it’s doable.
What am I going to do next?
I’m going to explore a few different options when it comes to the outside of the shipping box. I want to try a typographic approach and an approach that uses images just to see what resonates with people. I also have to make sure that any changes I make to the logo is carried out through the whole brand. I missed adding the period in a few places where I put the logo. I’m also going to do some heavy research and note taking on the No More brand and campaigns to get further inspiration to move forward.
Box Shape and Contents(11/07/18)
On the Uline website, I found a box that would be perfect for my organizer’s kit. Instead of being 20x12x3, the box would instead be 19x12x3. It also looks like this box doesn’t use adhesive either which is great!
I originally was thinking that I would make the box orange instead of the blue but I feel like that may be too much. The orange is used more as an accent instead of a main color. I found some orange tape that I could utilize, then the orange would be present without over powering the blue.
After going through the toolkit documents on No More’s website, I have decided that these are the items I would like to include in the organizer’s tool kit:
- Tri-fold
- Economic warning signs sheet
- Emotional warning signs sheet
- Physical Abuse warning signs sheet
- Fact sheet
- Awareness and fundraising even guide
- I Say No More Because….design
- Stickers (by me!)
- Sharpies
- Name tags
Maquettes (11/05/18)
Mock #1 is a non-adhesive box. It it held together by tabs. It closes by sliding the tabs that extend past the lid into the sides of the box.
Mock #2 was an attempt at a non-adhesive box. Realistically it probably needs some adhesive because the walls are made thicker and I don’t think the tabs will slide in or stay in place. The box closes by sliding the lid tab into the bottom slit of the front side.
Mock #3 is another non-adhesive box it is exactly like Mock #2 but the walls are thinner, therefore making it easier for the box to be held together without glue. I also added side flaps to the lid so that there are no gaps when the box closes.
What I heard?
The insides of the box could be posters that could be used to advertise the event. I could consider using tape on the outside but it could be a certain color or have a certain pattern that relates to the design. Mock #2 is less like a shipping box and more like a that would be similar to the [CULT]ivate! boxes we did earlier in the semester. The side tabs in mock #1 are really nice but could benefit from having another tab at the top like mock #3. Combing #1 and #3 would make a more correct shipping box. I was told to look at U-line to get that type of box. There is also a desire to see the vanishing point icon somewhere large on the box or materials within.
What I think?
I think using the packaging tape as another design element is very clever. I also think that looking for a white, Uline box is very beneficial to me because I don’t have to worry about making the box. I would be able to just screen print right on top of it. I also like that the inside of the box could be posters or signs. I feel that it gives the box another purpose while wasting no extra materials.
What am I going to do next?
I am going to work to scale and start getting familiar with No More’s brand guide so that I can make a shipping box that fits their brand. I’m also going to make small changes to the promotional materials inside that I think will solve some of their design problems. They have a good brand but it feels too static and bland in some places. I’m also going to purchase my boxes from Uline and look into purchasing special packaging tape.
No More Kit (11/01/18)
What I heard?
Instead of making my box a subscription box it should be an organizer’s kit for an event/rally/seminar No More would hold. The kit would hold information and items that people attending could take with them to learn more. The kit could also have shirts, stickers, hats etc. The items could be for both allies and survivors. I could include donation cards and find a way to tweak the brand so that the vanishing point icon makes more sense in the logo.
- Organizer’s kit instead
- Rally/session/seminar
- Case study booklet
- Booklet about process
- Ally and survivor items
- Vanishing point: support meaning more
- Bigger box, design, info graphic
- Donation cards
What I think?
I definitely think the concept behind the vanishing point logo is very interesting and strong but it just isn’t as successful as it should be. I think doing an organizer’s kit makes more sense than what I originally planned. I’m thinking of printing either some sort of small infographic or quote on the inside of the box. I also want the box to be big.
What am I going to do next?
I want to make a box that doesn’t use any adhesive. I would also really like for the box to unfold into something like an infographic as well. If I worked for No More I would want a majority of the money to go towards the cause. The non-adhesive packaging/inforgraphic apporach would help cut costs from production, therefore putting more money towards No More and their efforts. I want to develop the other materials with that same mindset as well.
I’m also going to look at the tool kit that No More provides and see where I can tweak things to communicate the brand’s message in a stronger way.
Splurchase! Final Critique (10/25/18)
What I heard?
The tubes are little to large. Each flavor could be individually packaged in a smaller tube. Then the package could fold up so that when you unfold everything the experiment in on the inside. The typefaces are competing too much and people would prefer if the whole back was just all in red. No one liked the black. People like how the tubes look like they are bursting through the package.
What I think?
I agree the the tubes are too large for what I wanted. I think the idea of using one sheet of paper folded up to reinforce the package as well as house the experiment inside is a really good idea.
What am I going to do next?
I’m going to find smaller tubes to use for the packaging and fix my type combinations so that they aren’t competing with each other. I’m also going to try making the packaging out of one singular sheet and see if that works how I want it to.
Splurchase! Critique (10/23/18)
What I heard?
Overall my typography, text layout, and pattern needs revision. The logotype has strange spacing and could maybe use some dimensionality. I could try adding another tab so that there is another surface for information to sit on. I could also move text to the inside of the package, most likely the experiment would be on the inside. That means I would have to find a way to temporary adhere my bottom flap. Glue dots were suggested so that the flaps would stay glued but also be able to be removed without ripping anything. The pattern is too big and could maybe use some segmentation to help it. It was also suggested that maybe an illustration related to experiment or the popping could take place of the pattern on the inside.
What I think?
I think adding another tab is a great idea because the text is too cluttered when its all concentrated on the back. The Pop Rocks logo needs a little work because the spacing an alignments are a little strange. I don’t know how I feel about giving it some dimension. I am up for altering my pattern to show more explosive energy.
What am I going to do next?
I am definitely going to add the extra tab so that I can have my text evenly spread throughout. I’m also going to alter my pattern so that it looks more explosive. I will retouch the logo so that the spacing is fixed. I’m also going to make labels for my test tubes so people can see what flavor they are getting.
More Research (10/21/18)
I’m going to approach this redesign by going with a 70s aesthetic. I also want to focus more on the science behind Pop Rocks and on how it is a fun and exciting candy. I would like the packaging to include a science experiment on the back so that kids can not only eat the candy but play with it as well (maybe they can use the flavors they don’t like for the experiment).
I found this experiment to put on the packaging. It uses Pop Rocks and soda to inflate a balloon which, in turn, explains why the candy pops in your mouth.
What causes the pop in Pop Rocks?
Our candy starts out like any other hard candy by combining sugar, lactose (milk sugar), corn syrup, and flavoring. These ingredients are heated to the boiling point and the hot sugar mixture is mixed with carbon dioxide gas under high pressure. The process causes tiny, high pressure bubbles of carbon dioxide gas to form in the candy.
When the hot candy mixture cools and the pressure of the gas is released, the hard candy shatters into tiny pieces of “carbonated” candy. If you look carefully at the candy with a magnifying glass, you’ll see the tiny bubbles — each containing a small amount of carbon dioxide gas under high pressure. When the candy melts in your mouth, the bubbles of gas are released with a loud popping sound.
Need more proof? Try this fun experiment below!
Supplies needed:
- balloons
- small funnel
- pop rocks
- bottles of soda
- adult supervision
Instructions:
- Place funnel in the end of the balloon
- Empty a packet of Pop Rocks into the funnel. Make sure the funnel is empty by giving it a few firm taps. You should be able to see into the balloon.
- Place the balloon over the mouth of the soda bottle. The balloon should hang down beside the bottle. Stretch the opening of the balloon over the mouth of the bottle but make sure the valuable candy doesn’t get dumped into the soda. You don’t want to drop the candy before you’re ready.
- Grab the balloon at it lowest point, lift it up, and dump the Pop Rocks into the soda. Be sure to observe what’s happening inside the bottle as the liquid reacts to the candies. The balloon will be inflating even if the change is very slight.
The carbon dioxide gas held in the candy isn’t nearly enough to cause even the small amount of inflation you observed. That’s where the CO2 in the soda comes into play. The soda, a carbonated liquid to begin with, contains lots of pressurized CO2. When the Pop Rocks are dropped into the soda, some of the gas in the soda collects in gazillions of bubbles on microscopic nucleation sites (imperfections, dents, bumps) on the candy. Some of the gas escapes from the water and corn syrup that hold it and moves upward. It fills the space at the top of the bottle and then moves up into the balloon as the volume of CO2 increases.
I think I would like the candy to be displayed in a paper test tube holder. I found this template online and think it would be suitable for the project. I would make a stand for three test tubes instead of one. I feel like this packaging is more environmentally friendly because the stand would be made out of paper while the tubes can be reusable after the candy is emptied from them. The candy will also be easier to eat and pour out of the tubes than they would be from the original packaging.
Splurchase! (10/17/18)
EXPERIENTIAL RESEARCH
- Photograph the item in its original location, the surrounding products, and the business where you are purchasing it from.
I bought some some Pop Rocks from the Edinboro Dollar Tree. I wasn’t able to actually take a picture of the product in its natural setting because I was getting in the way of the worker that was stocking the candy. I will say that the packaging didn’t particularly stand out against the other candy. Honestly all the aisles in Dollar Tree are imagery overload, things are just kind of packed onto the shelves. There’s so much color and products.
2. Write some notes about what you were doing before your discovered the product, what made you decide to purchase it, and the way you felt when you knew it would be yours!
I was just literally pursuing the aisles until I saw something that I wanted. My go to is always candy and skin care products. I saw the Pop Rocks and I was confused because I didn’t realize they made other flavors other than strawberry. I was intrigued because I’ve never tried the watermelon or tropical punch flavor so I just bought it. I’m both excited and curious to try them. Usually tropical punch flavored candy is super nasty and I’m a little worried about how that will taste as it’s also popping in my mouth.
3. It’s time to enjoy your splurchase! Take notes/photo document the experience of using/consuming the item. Write a few more paragraphs describing the item in detail and your experience with it. How did you feel during and after you finished using/consuming it? Is there packaging to interact with? Did you share the item/experience with someone else or alone? How did that affect your enjoyment?
I love Pop Rocks because you’re essentially playing with your food as you eat it. The crackling and poppping that takes place in your mouth once you pour them in, makes the candy fun to it. All the flavors come in a black packet that has foil lining on the inside. I don’t think they’re necessarily designed to help you eat the candy because the rocks are kind of hard to get out of the package. You either pour them into your hand to eat them which is kind of messy or you can pour them into your mouth from the package. The pouring process is annoying because they ALWAYS get stuck in the corner of the packet. I hate it because I feel like candy is being wasted or I have to put in extra work to empty the packet without making a mess.
Now I’m going to go into flavor specifics:
Strawberry: The rocks are a bright pink. It smells like pure sugar. The strawberry flavor is super light but delightful and the popping is super strong. 10/10
Watermelon: The rocks are the same color as the strawberry ones. I don’t understand why they wouldn’t be green like the main accent on it’s package. The watermelon flavor isn’t that bad, I think the after taste is better than the initial taste. 7/10
Tropical Punch: The rocks are green instead of the electric blue that’s on the package. This ones smells really strange. It doesn’t smell like candy, it smells like stale pineapple? My concerns were correct this flavor is really disgusting. I’m not sure what I’m tasting? It just kind of tastes like blue sugar, I’m not tasting any tropical fruits. This one is also really powdery in texture compared to the others. 5/10
4. Explain if/how your splurchase has provided a ‘thing’ or a ‘service’. For example, when we buy a cup of Starbucks coffee, we may be getting both: the convenience of ordering the product and having it prepared for us (quickly/on the spot/through a drive thru), the physicality of the coffee (water, beans), what the coffee provides (refreshment, warmth), the manufactured environment in which we drink it (safe, unhurried, comfortable), the status symbol communicated by the logo on our to-go cup (professional, high-end, socially responsible, environmentally friendly).
As I explained before, you get to have some fun as you’re eating the product. I like how the product is made to react to your mouth. I feel like Pop Rocks really appeal to children for that reason.
If you consume any/all of the product take photographs as documentation and make sure you save anything that is left over from the experience (wrapper, box, price tag, plastic bag, etc.).
EVALUATION
Now that you have made your splurchase and documented the experience, evaluate the product itself, the overall packaging design, materials used and messaging.
Visual Design Critique: The packaging is super ugly in my opinion. I don’t like how the fruits on the main packaging look like they’re being shot. I get that its trying to show the candy exploding but the illustration is very strange to me.
Size/Format: The size and format seems appropriate for the amount of product you are getting.
Typography: I’m pretty sure that there’s five different typefaces on each bag. It’s a little jarring. There’s also places were it looks word art-y.
Color Palette: I actually really like the bright electric colors, the popping makes me think of electric and static shock. I also like the black but there might be too much black?
Photography/Illustration: The illustrations have really sharp gradients and it just makes the overall product look super dated.
Pattern/Texture: The starburst patterns make it seem like there is confetti or fireworks in the bag. I don’t necessarily think they are needed.
Grid System: I’m not really seeing a specific grid system. It looks like things are just thrown onto the packages.
Pretend the copy is written in a foreign language you do not understand. What do the visual aesthetics of the product’s packaging communicate about it? I’m personally feel like it looks like glow stick packaging instead of candy packaging.
Shelf/Display Placement: View documentation of the product in-store. Does the location provoke purchasing?
Does it stand out from surrounding merchandise? If so, how?
It wasn’t displayed in a way that made it stand out among the rest of the candy but the black packaging does draw attention to it. Only a few candies have such dark packaging.
- Materials and Processes
Amount of packaging (balance of protection vs. waste): I like how the flavors are individually wrapped but I think the the big bag that holds all of them is a little over kill.
Paper/plastic/metal/glass/other: The main bag is plastic while the individual flavors are wrapped in a paper/plastic/foil bag.
Percentage of recycled content: I don’t see that anywhere but there is also no recycle symbol so I’m going to assume that nothing is recycled.
Longevity (how likely is the consumer to keep and/or continue using the product after purchase?): They would only keep it for as long as it takes to eat it.
Sustainability (is the product and/or packaging biodegradeable or easily recyclable?): It seems like everything is plastic based so its definitely not biodegradable. I don’t see a recycle symbol on it anywhere. - Branding/Messaging
Logo/Tagline Description: Popping Candy; Taste the Explosion
Contents/Weight/Volume: 3 Units: Total Net Wt. 21 G Individual packages: 7 G each
Ingredients: Sugar, lactose (Milk), corn syrup, artificial flavors, red 40, blue 1. Processed with Carbon Dioxide
Directions for Use: No directions. You just eat them.
Warnings: It contains milk.
Purpose: To eat and have fun while doing it. - Product Pros/Cons (create lists of the pros and cons of the product itself)
Pros:
- The strawberry and watermelon flavor is delicious.
- Fun to eat
- Great for kids
- The crackling and popping of the candy is very unique to them because other candies usually don’t elicit a physical or chemical reaction
- The electric colors against the black remind me of the crackling in my mouth when I eat the candy
- Cons:
- The packaging is clearly dated
- The tropical flavor is so nasty
- Too much packaging
- The packaging isn’t making me think candy
- I wish they would talk more about why the candy crackles because it could appeal to kids more with a fun little science tidbit
What I heard?
People seem to be vibing with the science and 70s retro approach to my packaging. It would be cool to see the science behind pop rocks and maybe even see what experiments could be done with it. It would bring a whole new definition to playing with your food. I could also get inspiration from old 70s science text books.
What I think?
I think getting inspiration from old 70s science books could be really interesting. I want this emulate 70s design as accurately as possible. I just think it would be a different approach and adding the science element will make it way more fun for kids.
What am I going to do next?
I am going to look through more examples of 70s packaging design and textbooks. I am going to do some more mood boards and variations on my candy packets. I am going to try the test tube idea and then maybe something else not as obvious? I also want to try hand lettering my display type so that I get exactly what I want. I’m going to research some pop rock science experiments as well.
High School Art Day Files (10/08/18)
Savanna and I decided that we would do a Jack-’o-lantern shopping for the high school art day. We designed a variety of faces the students could choose from. We also designed a pattern for inside of the bag. A leaf hangtag was also designed to hang off of the bag.
Jack-o’-lantern Shopping Bag Instructions
1. Pick two face pieces and a sheet of two side pieces.
2. Score and fold along the blue dotted lines on all the pieces.
3. Cut slits in the top flap of the face pieces that is indicated by the red solid line. (This will be where you insert your ribbon for your handles)
4. Now cut out your face pieces using the solid red lines. You should end up with a hexagon with a top and bottom flap.
5. Cut your side pieces out by using the solid red lines. You should end up with a rectangle with a bottom flap and four side flaps.
6. Take one face piece and one side piece. Use the double-sided tape to adhere the bottom flap of the side piece onto the bottom flap of the face piece. Make sure that you’re always taping on top of the black pattern so that you will not see the seams on the outside of your bag.
7. Tape the bottom flap of the other side piece onto the same face piece.
8. Take your second face piece and tape the bottom flap over the other face pieces bottom flap.
9. Fold the flaps of one side piece so that the orange part faces the inside of the bag. Tape all the flaps to the inside of the bag.
10. Repeat step 9 for the other side piece.
11. Once all the pieces are properly adhered, take some ribbon and measure out your desired handle length. Cut two pieces of ribbon that are the same length.
12. Insert the ribbon into the slits you cut in step 3 and tape them down to the inside of your bag. Make sure that the ribbon does not extend past the fold of the tab you’re inserting it into.
13. Once your ribbon is taped down, fold the top flap over and adhere it to the inside of your bag.
14. Choose a hangtag and use the string to tie it around one of your handles.
15. Add tissue paper to your bag if you would like to.
Wine Series Critique (10/16/18)
What I heard?
The box for my champagne needs some rethinking. It is too plain and it needs a logo or some sort of inkling of a pattern. It was suggested that it could close with a clasp instead of magnets or I should use magnets specifically made for packaging.
The bottles all need more crimson red, it doesn’t work just as the corks. I could dip them in wax instead of using the mirror vinyl as the neck wraps. The hang tags also need more personality because they look to plain and sterile to some people.
What I think?
I really like the the wax idea because I feel like the mirror vinyl isn’t as exciting in the box now because it is already seen on the bottles. I would love to dip the necks in wax or some other material for that contrast. I also think the hang tags need more movement and excitement on them.
What am I going to do next?
I am definitely going to fix my box so that it’s a bit bigger and sturdier. I think I might use a clasp instead of the magnet idea. I will fix my hang tags and fix a nice, bright red wax to dip my bottles in. I also need to try the decal transfer on my bottles to see how the will look.
Workshop and Critique (10/11/18)
What I heard?
The champagne bottle wrap looks like birthday wrap. Maybe the pattern could be in white. One of the high school students thought it was unique how the wine bottles looked very bright and vivid. They said they would be very drawn to it and would want to buy it because it looked so different from other wine bottles they have seen.
What I think?
I definitely think my champagne pattern needs revisions. I also think that more text could be integrated into the labels.
What am I going to do next?
I have a lot to do.
I made a small diagram of my champagne box using graph paper. I am going with an octagonal box that has a panel that opens up. I’m thinking that the box could use a magnet to open and close. I have a matte, gray stock that I would like to wrap the outside of the box in and a chrome vinyl for the interior. I want the pattern of the bottle to be reflected off of the inside. It would almost be like a small infinity room.
I am also going to touch up the patterns on my wine bottles. The white label still needs some clean up and I have to add my text onto all of the bottles. I am thinking of making a new pattern all together for the champagne bottle. I think I may make it even more intricate and compact. Instead of white, I may print out a silver. The chrome vinyl will also be used as the foil that seals the champagne. I also need to make red neck wraps for the other bottles that match the corks that I painted.
I feel as if I should add a little more text to the labels or maybe I could possibly do some hangtags? I don’t want too much text to disrupt the patterns that I’m creating.
Refining Bottle Pattern(10/10/18)
I refined my patterns and drew them with a thick, black marker. I then scanned them in and vectorized them through Illustrator. My thoughts were that the type would be integrated into the pattern. I did it on the red wine label to see how it would look.
The labels would be printed on a clear, decal sticker paper so that the bottle’s bright colors would show through. My champagne bottle has blue liquid in it so that would be the only bottle that is clear.
Painting the Wine Bottles (10/07/18)
I painted my wine bottles using the painted vase technique. I used a hot pink and bright yellow. The paint makes the bottle completely opaque which is what I wanted. I like how vivid the color turned out.
Design on Bottle, Champagne label, and Box (10/01/18)
So I had originally decided that I wanted to tint the glass of the bottles but now that I think about it, the red wine would be very dark behind any color. I think the best option would be for the colors to be opaque on the bottles. These are the solid colors I would like bottles to be. The hot pink for the red wine and the yellow for the white wine.
There is a way to paint glass vases that I think will translate over to painting my wine bottles. I would have to paint the inside of the bottles in order for it to look neat. (see link below)
I then tried to make my pattern out of paper and tape it onto the bottle to see how it would wrap around. I am struggling with trying to get it lay flat on the bottle as well as making it look seamless all the way around. Maybe once I print onto stick paper it will sit better on the surface of the bottle? I also feel like the pattern could be more compact like how I have it in my sketches and drawn on the cutouts of the bottles. It seems too big on the actual bottle. I also need to change the pattern color to a bright electric blue instead of a purple. It isn’t vibrant enough. It would be green on the yellow bottle.
I tried to make the champagne pattern an inverse of the other pattern I developed. I think the design on the left works better than the one on the cut out. This pattern is more focused on the polka dots than the swirls which I think would relate to the carbonation of the drink. I don’t think I would have to color this bottle. The bottle I bought has a bright blue liquid inside of it. I was thinking that I could make the pattern super colorful. That pattern would then be reflected in the mirror box I plan to make for the champagne.
To contrast with the crazy patterning I have on the bottles, I was thinking that the outside of the wine box would be a very elegant, dark, matte gray with the name of the wine on it. I think the outside being plain would provide a nice contrast and surprise for when you open the box and see the reflective paper and the pattern on the bottle bouncing off of it. I’m not sure which shape for the box to go with. I feel like the hexagon would give more panels and more opportunities for the pattern to be reflected. On the other hand, the round package would relate back to the infinity of the circle and the polka dots, but I’m not sure how many reflections would bounce back. Below are examples of different ways the boxes could open up.
Wine Bottles and Notes of Flavor (09/28/18)
I ended up purchasing wines that I felt would fit the sweet and fruity flavors that the Kusama wine would taste like. I picked these wines because I liked how the labels explained the fruit flavors that were present in each wine. I just picture her wine tasting like how these labels explain they would taste.
I picked this champagne bottle because I thought the shape was very nice and rounded. I also like the silver foil on the top because it reminds me of mirrors. It was stars pressed into it but I would like to replace it with with a silver foil that has polka dots pressed into it.
Wine Bottle Patterns and Critique (09/27/18)
I see these similar patterns being on both of the lower tier bottles. The pink bottle with have the pattern in bright blue and the yellow will have a bright green. I still need to work the typography into the pattern and I’m planning for the sparkling wine to have a pattern that focuses more on the polka dots.
I drew inspiration for this pattern I made from her painted pumpkins and paintings that featured organic motifs.
- What is the title/brand/identity for the wine series and how do
they create a conceptual relationship between the artist and the
product (in general-wine, but it can also be about things related to
wine (the region it is made in, the ingredients or notes in each
varietal, the atmosphere or feelings associated with drinking wine,
etc.)
I am titling the wine series as “Infinite” because infinity is an element that is very present in all of Yayoi Kusama’s work. She is obsessed with infinity and it’s very apparent in her infinity rooms and intensive patterning. Kusama even loves polka dots for the very reason that they represent infinity to her. In addition to the element of infinity, I would also say her work is very bright and vivid. Her color choice remind me of fruit, candy, and sweetness. I want the wines to carry that element over and be sweet and fruity.
2. How do the elements used in the design (type, images,
texture/pattern, color, materials) support the concept and communicate
the artist’s work?
My plan is for the bottles to have a seamless and continuous pattern all the way around. The swirls and polka dots should look like they don’t begin or end anywhere. I feel like the pattern I chose represents that element of infinity as well as relating back to the organic shapes she used in her older works and newer paintings.
3. What revisions/additions/modifications could be applied to the
design to improve its communication of concept and/or relationship to
the artist’s work?
It was suggested that I could make the pattern a lot denser/crazier in some places. Because Yayoi Kusama patterns very heavily, there should be some sections of the pattern that showcase that. I could also use more color.
4. What revisions/additions/modifications could be applied to the
design to improve brand cohesion across the series?
I need to make sure that typography placement isn’t drastically different from bottle to bottle. They don’t necessarily have to be in the same places but I feel like the groupings of information should be in the same general area on both bottles.
5. What revisions/additions/modifications could be applied to the
design to improve both digital and physical craft?
The pattern needs to be seamless and not have any sharp edges. The curves need to look natural.
6. What is the plan for the high end champagne bottle and box? Offer
suggestions and ideas for further development of this aspect of the
project based on work critiqued today.
I would really like for the interior of my box to have reflective surfaces so that the pattern I put on the champagne. The champagne bottle should be something like an inverse of the pattern I’m using on the other two bottles. I would say the original pattern is based more on the swirls and using the polka dots as an accent, therefor, the second pattern I develop should use the swirls as an accent and the polka dots should get more emphasis. I see the polka dots as illustrating the carbonation of the champagne.
Wine Research and Label Variations (09/25/18)
I want the wines in the Yayoi series to be sweet and fruity. I am researching flavors that would fit her aesthetic.
The red wines tend to have black fruits/berry flavors as well as red fruits/berry flavors. I’m thinking that the red wine could have some of combination of red and blue on the bottle. Possibly a hot pink and an electric blue so that they vibrate against each other.
The white wines have true fruit and citrus flavors. I pictured oranges, yellows, and greens as I researched the flavors. The white wine bottle could be a bright golden yellow and a bright green.
Sketches and Processes(09/24/18)
Our earth is only one polka dot among a million stars in the cosmos. Polka dots are a way to infinity. –Yayoi Kusama
After reading a bit more about Yayoi Kusama’s work I think I have a couple of directions I can go from. Infinity, endlessness, and repetition are present in all of her works. She shows these things by using creating polka dots, “nets”, and mirrors. She also uses colors and extensive patterning that seem to pulsate and vibrate against one another.
Processes and materials:
Moodboards (09/20/18)
What I heard?
I am more passionate about Yayoi Kusama so I should probably go with her. I should also take into consideration her obsession with infinity and the organic nature of some of her work.
What I think?
I feel like project will be really fun for me but also a challenge. I don’t usually do things that are over the top and crazy like Kusama’s work looks like to me. It’ll be interesting to find that balance between elegance and her bold colors and patterns. I definitely think I should somehow tie her hair color/cut into the bottles some how. Her look is very iconic.
What am I going to do next?
I will do my 20 thumbnails sketches for the bottle label and start looking up processes for treating the wine bottles. I want to focus on patterns and vivid colors for the lower tier wine and somehow doing an inverse of that for the high end wine.
Final Critique (09/18/18)
I was pleasantly surprised by my screen printing results. The white really pops on the kraft tone paper. My paper was a little on the thicker side so I had issues folding it over but people liked how the orange paper I used on the inside provided a pop of color when looking at the box.
What I heard?
Overall people liked the screen printing on my box and the look of my box. The bag felt too different for some people and it was even suggested that I screen print the bag as well. The logo placement was also off putting and I got a suggestion to remove parts of the pattern to make a more organic shape for the logo to sit in.
Someone also said that they would have liked for some of my items to to have shapes cut or punched out of them. They felt it would help strengthen the idea of the activity/craft even more. The instruction book’s type is too crowded as well.
What I think?
I agree that my bag is pretty weak compared to everything else. I also wish that I took the time to cut into some of my materials as well and come up with a way to fit my objects into the box a little more neatly so they don’t move around too much. My instruction booklet also needs a lot of work.
What am I going to do next?
I definitely want to refine this further and possibly make my own banner so I can enter this project into Flux. I would like to wrap another box and give the bottom wrap of my box the same treatment I gave my lid. Folding it over is proving to be too thick and the pop of orange would look so much nicer. My contents could be refined further to match the papel picado theme. I want to print an actual label for my glue and cut into information card’s pattern. My instruction book just needs to be redone completely. I want to make the booklet have more pages and include simple illustrations to make my instructions more clear. My stencils should be more colorful and cut out as well.
I need major revisions on my bag. I will definitely screen print my bag because I want the color to be richer. I also need to find a way to fit my logo into the pattern in a way that it doesn’t look awkward. I really like the idea of removing parts of the pattern so my logo will sit right in the pattern. I also need to find a way to provide more contrast on the bag.
Bag Sketches and Tracings (09/15/18)
I am sticking to my idea of using a topography pattern on my shopping bag. I took the liberty to check out a topographic map book from the library and so I could trace right on top of it with tracing paper. I ended up zooming into the pattern on the right to get a scale I was happy with.
I then broke down how to size my bag and how I wanted the bottom flaps to look like in my sketches. When looking at examples during class, I liked how on some of the bags had their shorter flaps a different color then their longer flaps and how on the longer straps was extended a little further for overlap. I googled some examples and saw that it was referred to as a “Machine-made bottom”.
Fixing the logo (09/14/18)
Looking at my logo I realized that my ‘a’ was looking a little to curved so I fixed it up along with some other letters such as my ‘e’. I also did a color version of my logo that contains a green/teal gradient.
Critique (09/13/18)
What I heard?
Box and contents:
It was suggested that I use a color on the bottom of the box to help with the hierarchy of the box contents. I should also consider subtracting some of the type out of a white block like I did for the age range on the side of the box.
The color swatch of the items are still not matching up perfectly to the stack of colored paper I have and that bothers people. The printed colors aren’t as vibrant so it was suggested that I do swatch prints until I find a close enough match. The cap and bottom of the glue stick is too much of a distracting orange. I should base the design of my instruction book off of the actual papel picado and go more centered instead of asymmetrical. I should only make half of a stencil, include the full image somewhere in the instruction booklet and fold my paper an additional time so that the process is a little more clear.
Bag:
People think the color should be a dark or vivid green so that it looks nicer against the chipboard paper. It was also suggested that I actually trace a topographic map and then scan it in to use for a pattern. The execution of the pattern just isn’t there yet.
What I think?
Box and contents:
I agree that colors are still not close enough to what I want. I need to play around with the swatches some more. I also think that folding the paper over the additional time is a good idea. I would make more space and the instructions would become clearer.
Bag:
The color is definitely not working as well as I thought it would. The pattern is also not feeling like topography.
What am I going to do next?
I will revise my patterns and colors first. I need them to bring everything together and feel related to the theme of the box and bag. I also need to revise my logo so that the word mark is more visible and not getting lost when scaled down. I will fold my paper again and fix my instruction booklet so that half stencils will make sense. I will also include illustrations of how the final project should look like.
Bag Brainstorm/No class (09/11/18)
I started to brainstorm ideas for my bag and decided that I would like to relate it to map elements. I began by attempting a pattern that would mimic topographic maps. I wanted to also use a bright gradient to show the excitement and fun of learning and participating in different cultures. My leather cord handles relate back to the natural chipboard of the box and bag material.
Box Contents (09/10/18)
I folded my colored paper and cut it down to size so that it would all fit nicely in my box. I then made wraps for the paper, glue, and string that state both the English word for the object and its Spanish translation. The instruction book contains the instructions to the activity, as well as a little pocket that will house all of the stencils once they are cut out of a thicker stock. Everything within has the same color scheme as the colored paper.
Box Revision (09/09/18)
I cut another picado out and based the lid design off of it. I made an inside wrap so that my whole box had that natural chipboard look. I was originally going to put the instructions on the back of the box but I thought it was too cluttered, so I made an item list instead. I also revised the sides of the box to add the full logo and use an age range and Mexico icon, so when displayed people would know what culture the kit contents fall under, and what age range can play with it.
Finishing Stencils (09/08/18)
My music and marigold picado were finished this day.
Making the Stencils (09/07/18)
I started to make my stencils for the papel picado designs. I measured folded slips of paper and folded them in half again and just began to draw and cut as I went along. I finished the sugar skull and Catrina design on this day. I need to revise the sugar skull background to be a diamond grid instead. the stripes are a mistake and it doesn’t show up in traditional papel picado art.
Critique (09/06/18)
What I heard?
The picado pattern is a much better improvement than what I had last time. It needs more revision to match my information card and needs to look more dimensional. To avoid it from looking too much like a grid, it was suggested to have diamonds on the lid instead of squares. People also want to see some my earlier illustrations incorporated into the papel picado. The logo could move to the sides of the box and be smaller. The type on the label could be smaller and have a better hierarchy. The orange can be removed completely from the bottom to show more of the kraft paper and be used only in the label so that it isn’t overwhelming. My information card could also use some revision so that it doesn’t look so disconnected from the box. It was also suggested that I use white string instead of black string for the project. The black seems too distracting from the bright colors.
What I think?
I agree that the papel pattern looks a little too rigid and vector. The hierarchy needs more refinement. I think the orange is way too much now. I really want to see more of kraft paper and white ink instead of too much of a saturated color. I also think I should move my instructions to the back of the box so people know what’s inside and what they will need to buy to do the kit. That would free up some space within the box and gives me an opportunity to use the logo at smaller scale on the sides of the box. I feel as if I should also include an age range somewhere as well.
What am I going to do?
I am going to try and actually cut into some paper so that I can mimic an actual papel picado on my lid. Everything feels to vectored and flat. I also want to find a way to use my original illustrations within the box. I’m considering using them on the informational card within the papel picado patterns I have created on the sides. I also am going to develop my stencils by experimenting with paper as well. I feel as if once I actually create it myself I will have a better understanding of what it should look like when it’s digitally rendered. I also need to make labels for my glue and string as well.
Refining Logo and Pattern Revisions (09/05/18)
I was originally going to hand letter all the title that would appear on my informational pieces to look like the unicase font I lettered for the [CULT]IVATE! logo. I quickly scrapped that idea because I saw it as being too much. I feel like the typeface should be able to change box to box without it feeling unattached to the [CULT]IVATE! brand. I also tried some variations of the monogram with the exclamation point. I tried some versions rounded and others elongated. Finally, I roughly sketched how I could show lace/paper cutting on my box lid. I eventually came up with the idea of making the whole top look like a papel picado. I think having the top look like a white papel picado would garner interest as well as provide a nice contrast against the kraft paper I plan to wrap the box with and the colorful contents within.
I have decided to use Canter as one of my typefaces. It is a condensed typeface that is both unique and festive in my eyes. The line weight also reminds me of lace because it is thin and clean.
Critique (09/04/18)
What I heard?
Box: My pattern needs major revision. People saw the pattern as too crowded and complex. It was suggested that I physically try cutting a pattern out of paper for the lid. People also wanted to see a scalloped of laced edge to my lid to allude to the contents of the kit. The label on my box felt too large and awkward. The label didn’t feel proportionate and neither did the type within. The hierarchy could be pushed further.
Logo: There should be more variation in the line weight. The tagline needs to appear with the word mark and it was suggested that I add an exclamation point to the logo.
What I think?
Box: The pattern really is in need of revision. It isn’t working the way I want it to and it’s not what I pictured in my head. It doesn’t give a clue to what the contents of the kit are either. I think using a laced or scalloped edge on the edges of lid could help me more in that aspect. The label is definitely too large and generic as well. The typeface doesn’t feel very festive or relatable.
Logo: I think adding the exclamation point to the logo is a really great idea. The monogram would then contain all the important components of the word mark (the parentheses/brackets, the c, and the exclamation point). I also think it would feel more balanced with an extra curve.
What am I going to do?
Box: I will definitely include a laced/scalloped edge on the lid of the box and find other ways to show that the box is indeed a papel picado kit. I don’t want to loose the illustrations I did. I plan to incorporate them in a different way within the box. Possibly limiting it to just the sugar skull, one flower, and one instrument. I will also find a typeface that fits the aesthetic of a papel picado.
Logo: I really need to fix the curves the curvature of the monogram. It is looking very awkward and skewed. I also want to vary the line weight of the curves so they almost look like sound radiating off of the c. Adding the exclamation mark can help me with that. Additionally I will be refining the work mark further to ensure the curves and position of the letter forms fit nicely together.
Pattern and Logo revisions (09/03/18)
After researching some symbols of the holiday I feel the like sugar skull is essential in the pattern. I also am thinking of adding flowers and instruments to show the celebratory aspect of the holiday as well.
I want the pattern to be just white on the outside and then use a colorful version somewhere within the box.
Concerning the logo I am coming up with two revisions. I want to try my interconnecting ring idea as it is with maybe an additional version with a different arrangement of the rings. I am also taking my first idea with the three c’s and revising it so that it doesn’t look like the comedy central logo. I tried instead for a C and two parentheses. The parentheses not only change the shape but can also be interpreted as sound and conversation. I have sketched below some rough compositions of possible ideas.
I also would like to try the hand lettered uni case in some of the logo variations. The roundness is very nice I think.
Brainstorming Kit Contents (08/31/18)
Box Measurements
Bottom: 5" x 7" | Sides: 1.75" x 5" and 1.75" x 7" | Wrap around: 0.5" x 5" and 0.5" x 10.5" |Flaps: 1.75"
Lid: 5.25" x 7.25" | Sides: 0.75" x 5.25" and 0.75" x 7.25" | Wrap around: 0.5" x 5" and 0.5" x 8.75" | Flaps: 0.75"
Box Contents
I want the objects in the box to have the Spanish translations as well as the English word. I feel like this could be a fun system that could carry over to the other boxes because it would teach them some basic vocab.
A) Papel | Paper : Pink, orange, yellow, teal, and blue 6" x 10" sheets of paper, folded in half to make slips of 6" x 5" paper. Will be held together with a die cut belly band.
B) Cuerda | String: Black string with wraparound
C) Pegamento | Glue: Glue stick with label that matches box pattern
D) Info card (Front) Dia de los Muertos | Day of the Dead: Information about holiday
Skeletons are scary, right? Not if you’re celebrating Día de los Muertos!
Day of the Dead combines the ancient Aztec custom of celebrating ancestors with All Souls’ Day, a holiday that Spanish invaders brought to Mexico starting in the early 1500s.
The holiday, which is celebrated mostly in Mexico on November 1 and 2, is like a family reunion — except dead ancestors are the guests of honor. Day of the Dead is a joyful time that helps people remember the deceased and celebrate their memory.
(Back) Let’s make Papel Picado!: Information about the significance of the project.
Let’s make Papel Picado!
(X-ACTO KNIFE AND SCISSORS NOT INCLUDED)
In this box you will find the supplies you will need to make your own papel picado banner for the Day of the Dead!
Papel picado is a decorative craft made from paper cut into beautiful and elaborate designs. It is considered a Mexican folk art. Common themes include birds, floral designs, and skeletons. They are commonly displayed for both secular and religious occasions. In Mexico, papel picado is especially essential to the decoration of the altar or ofrenda during the Day of the Dead.
E) Instrucciones | Instructions: Little booklet with stencils, instructions, and information about significance of the designs.
1. Cut the string to the desired length of the banner you want to make. Add on a few more inches to the length to ensure you will have extra string on the ends for hanging. Set the string aside.
2.Pick a color from the paper pack provided along with a stencil you like.
3. Keeping the piece of paper folded, trace the design. Make sure that the fold stays on top as you trace.
4. Take the paper and fold it in half, making sure your design is symmetrical and visible.
5. Keeping the paper folded, use an X-ACTO or scissors to start cutting out your design.
6. When you’re finished, completely unfold the paper and apply glue to the fold that separates your designs and on the edges of the paper.
7. Take your string, place it on the fold, then fold the paper over the string. Make sure you leave enough string hanging out of the paper so that you can display your banner properly.
8. Press down on all the sections where you applied glue to ensure that both the string and paper are adhered well. You start another design as you wait for the previous design to dry.
9. Repeat the process and keep adding to the banner until it is finished.
Designs for stencils
Skeletons in a Mariachi Band | Mexicans honor their ancestors on Day of the Dead, but they’re also reminding themselves that death is just a part of life. Life-size paper-mâché skeletons and miniature plastic or clay skeletons are everywhere. The skeletons are usually posed doing all sorts of wacky things, such as playing guitar, taking a bath, or making tortillas.
Marigolds | Marigolds are one of the most easily recognizable symbols of Día de los Muertos. It is said that these flowers use their color and scent to guide the spirits to their respective ofrenda during Día de los Muertos. They’re even colloquially known as the “flower of the dead,” despite being such a bright and cheery bloom. During the celebration, you’ll likely notice that marigolds are everywhere, in elaborate doorway arches and garlands and adorning the graves of loved ones.
Sugar Skulls | Calaveritas de azucar, or sugar skulls, along with toys, are left on the altars for children who have passed. The skull is used not as morbid symbol but rather as a whimsical reminder of the circle of life, which is why they are brightly decorated.
La Calavera Catrina | Catrina is a 1910–1913 zinc etching by famous Mexican printmaker, cartoon illustrator and lithographer José Guadalupe Posada. The image depicts a female skeleton dressed only in a hat. She has become an icon of the holiday often appearing as a popular motif among handmade goods.
Information sources:
Critique (08/30/18)
What I heard?
Logo:
People seem to be drawn to my second logo with the three rings interconnecting. It was suggested that I alter the rings a bit so they are more balanced and maybe play with their positioning. Someone also said that I should change the brackets to parentheses to match the soft curves of the rings.
Image Board:
People really like the idea of having the natural chipboard being exposed in my packaging. They said it would provide a really nice contrast/surprise to the colorful contents within the box. But it was suggested that I somehow allude to the colorfulness somewhere on the box. Adding a darker color to my color scheme was essential for some people as well.
What I think?
Logo:
I agree that I could play with the positioning of the rings and find a way to relate the type back to them.
Image board:
I should definitely incorporate a darker color somewhere in the set of materials. I also need to figure out where I can use a pop of color on the box.
What I am going to do next?
Logo:
I will fix the rings so they look more balanced and I will try some different positioning. I am going to hand letter the company’s name to match the roundness of the rings. I also want the name to be in unicase for added playfulness. The brackets will be replaced with parentheses. I will also start mood boarding for the brand itself.
Image board:
I will immediately start developing patterns that can be used on the box. I want the images to look hand drawn. I will start gathering research and designing the materials that will go inside the box. I will try different color combinations on the outside of the box.
Image Boards (08/29/18)
5 How-to-Box ideas (08/29/18)
- Dia de los muertos papel picado (Mexico): Tissue paper, patterns, info, string (knife and glue not included)
2. Origami (Japan): Bright paper, patterned paper, booklet, info
3. Mini Totem pole (North America/Native American) Cutouts/punch outs with tabs, info (knife and glue not included)
4. African Mask Assembly (Africa): stencils, instructions, info, (paper, glue, and knife not included)
5. Greek Pottery Decoration: stencils, paper bag, info (scissors, markers, paper, and glue not included)
I would like to focus on options 1 and 2. I believe these projects are best suited for the size of the boxes and they are activities both kids and teens would enjoy.
Sketches (08/29/18)
Notes (08/29/18)
Tagline: Create. Learn. Grow.
Company’s mission is to develop:
- cultural awareness
- exposure
- empathy
Target audience:
- children and teens
In order to build and maintain the desire to learn and participate in different cultures, we must show kids/teens how fun and inviting it can be. I don’t think the brand should feel too corporate or harsh. I want everything to feel very welcoming and fun.
I really think illustrations and patterns could be used in a way that is both sophisticated and quirky. Colors should be warm and relate to all the regions of the world. Perhaps I can work with a color scheme that is loosely based on the Olympic colors (has all the colors of country flags)? I think a tertiary version of the Olympic colors could be very promising. It would appeal to both kids and teens and also provide many opportunities for color combinations.
While doing quick sketches during class, I was very drawn to the possibility of using a unicase typeface. I feel that unicase fonts can be both elegant and funky at the same time. The very nature of a unicase font could even relate back to empathy. Some of the letters are upper case, while others are lower case, but, despite their differences in appearance, the letter forms are still able to work together in harmony. If we think of the letter forms as people with different backgrounds, traditions, looks, etc., the outcome is the same.
The sketches from class also inspired me to try and shoot for these types of logos:
Emblem This could be fun and playful, especially if it were to mimic a badge. It could represent how the company is dubbing the youth as essential to the spread of cultural awareness.
Wordmark/Monogram This could be a simple but effective way to communicate the brand’s ideas. Using pattern within could take this solution even further.
TRY NOT TO USE:
- globes, earth, etc. (too straight forward)
- hands, hand prints, etc (can be very generic)
- people
