Quinn Thompson: Process Documentation
Packaging Design, Fall 2017
Table of Contents
Project 1: We Stand Together
Project 2: Open and Play
Project 3: Jolly Pumpkin
Project 4: Starpack Competition
Project 5: Opioid Awareness
Opioid Awareness:
11/27: Final Rationale
Opioid Awareness:
My opioid awareness campagne is targeted at athletes, as well as anyone who may choose Gatorade as a drink of choice. The Design focuses on using athlete’s stories and hardships through the opioid epidemic as a platform to make the audience more aware of how easy it is to become addicted to opioids. Since 80% of all opioids consumed are in the United States, I chose to use the Red, White, and Blue flavors of Gatorade to distinguish the series of three. “The Shatterproof Series.”



10/25: Individual Critique:
This is what I heard: Focus on the zip-lock bags and creating a series of 3 different packages with different messages.
This is what I think: I need to figure out the messages I want to portray with these packages. Three separate messages with three separate designs. The box focuses on the parents while the bags are for their children.
This is what I’m going to do:
— Figure out what I want my messages to be and how I want each demographic to react to it.
- Research holiday zip-lock schemes and art
- All the content needed on each bags design
- Research zip-lock brand and see if they’ve ever done campaigns like this
With my personal experience with opioids, I think that a key demographic in helping bring down the abuse and overdose rates are parents. That being said, I don’t think that coming right out in the open and displaying images or stories of the harm is a good solution to teaching children at a young age. I believe in using subtle references or quotes that can be associated to all aspects of life is the way to go. Basically just teaching kids right from wrong, how to deal with tough circumstances, and that when there’s doubt about anything don’t do it. Teaching kids that they have the power to make the right decisions and not to fall for peer pressure is key.
Setting a clear, successful path for a child is every parents goal. It’s important to instill a series of foundations or pillars of success in every child’s life. Teaching leadership, patience and perserverence are all quality traits to focus on.
We’re not perfect, but good parenting is selfless. It’s a balance of rewarding good behavior, teaching the consequences of bad behavior and being involved in your child’s life. Being overprotective, overly punishing, too permissive or absent can only increase the possibilities of a teen who is prone to addiction.
Benjamin Franklin is a very intelligent and influential figure in history. He has many quotes that revolve around making decisions and life choices for the betterment of yourself and others. Here are a few:
-”When in doubt, don’t.”
-”Beware of little expenses. A small leak can sink a great ship.”
— “Early to bed and early to rise makes a man healthy, wealthy and wise.”
-”It takes many good deeds to earn a good reputation, and only one bad one to lose it.”
-”Energy and persistence conquer all things.”
-”Honesty is the best policy.”
-”Lost time is never found again.”
-”Dilligence is the mother of good luck.”
-”Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.”
-”He that is good at making excuses is seldom good for anything else.”
-”The doors of wisdom are never shut.”
-”Half a truth is often a great lie.”
-”He that can have patience can have what he will.”
-”Whatever is begun in anger ends in shame.”
-”If passion drives you, let reason hold the reins.”
-”It is easier to prevent bad habits than to break them.”
- ”Take time for all things: great haste makes great waste.”
-”Never leave that till tomorrow which you can do today.”
-”He who falls in love with himself will have no rivals.”
-”Speak ill of no man, but speak all the good you know of everybody.”
-”He that waits upon fortune, is never sure of dinner.”
-”Blessed is he who expects nothing, for he shall never be disappointed.”
-”A penny saved is a penny earned.”
-”Do good to your friends to keep them, to your enemies to win them.”
-”It is much easier to suppress a first desire than to satisfy those that follow.”
Idea board 1: providing influence and support to children at a young age through direct message.

- ) This direction is based on providing direct messages that can be easily read, and providing advice and influence on a child’s life starting young. I think that each message could engage the child’s mind, and compel them to follow and live by wise words.
2.) This series of products is directed at young children by involving messages into their everyday lives. The labels on bags would be seen daily at a minimum of once, but probably more than a single time. The magnets would be seen daily on the fridge, and provoke children to play with them and read them while doing so. The calendar concept educates kids early on how to plan things, and it would provide messages as well. This could be something that a child and parent do together- something as simple as having your kid be excited about marking off each day can help them interact with the product.
3.) This concept is based on the strategy of preventing drug addiction in your child by being supportive, educating, being involved in your kids life, being the best parent you can be, and building self-esteem. These products don’t necessarily create awareness of opioid abuse, but they provide simple ways of making your child feel loved and influencing them in positive ways.
4.) These products are oriented around the benefit they can provide to parents educating their children and being an influential figure.
5.) The brand is based on guidance and positive influence in a child’s life-The concept of providing positive and influential messages reflects what the brand is all about.
6.) The call to action is providing support in your child’s life every single day. The action I want to take place would be parents providing simple messages everyday and their child being influenced by them.
Idea Board 2: This idea is aimed at high schoolers and high school athletes.

- ) This marketing strategy grabs attention by being bold, loud, and seen my many.
2.) It’s effectively targeted at the demographic of teens and athletes by being placed in areas which are visited/seen on a daily basis; sometimes for extensive periods of time.
3.) I think that a simple, core message needs to be developed in order to provide awareness. Along with the message there can be things that relate it to sports, and a smooth flow of information between different areas like the locker room, gym and trainers room or weight room.
4.) This creative is built around solving problems in teenagers and spreading word and acknowledgment to the majority of all students in school together.
5.) The identity of this type of advertising will reflect that of the sporting industry and the culture involved in athletics. Such as using bold type and messages of togetherness.
6.) The call to action is making teens aware of the affects of these harmful drugs, as well as guiding them to be good leaders and look out for everyone of their teammates/classmates if they happen to be in trouble.
Idea Board 3: Household paper supplies

1.) It grabs attention by being stamped all over everyday items. There is always awareness being spread with this concept.
2.) It’s directed at all members of a household because these are items that are used every single day by every person in the house. The concept resonates with things that are needed and will be looked at no matter what.
3.) The strategy is to provide a constant inflow on information, images and statistics that help prevent opiod abuse. The messages can resonate to the product by talking about what it’s used for (cleaning, whiping and decorating) in relation to facts or statistics. ex: “Help clean the countries addiction — donate now at…..” etc. The messages can relate to the product, spread awareness and provoke action toward the audience.
4.) The product can help support ending opioid addiction and ways to help.
5.) This would support a brand of helping prevent opioid abuse as well as helping support and help those who are affected.
6.) The call to action would be people becoming more aware of the crisis communicated through facts and stats. It would also promate donations and support lines to help those who are affected.
Read and Respond:
Products that are used/seen daily by children, teens and adults:
- Foods
- The refrigerator
- clocks
- Zip-lock bags
- calendars
- Shampoo & toothpaste
- Drinking cups, plates & silver-wear
- Clothing: washer/dryer, dresser, etc.
- Vitamins
- Coffee
- TV/Electronics
- Screens-screensavers and backgrounds
- Bed
- Microwave/Stove
- Doors
- Bathrooms
- Tables
- Shoes
My experience and opinion of Opioids:
Opioids are addictive, controlling and life–destructing drugs. My first extreme experience with them was when I was twelve years old.
People usually don’t think about children in association to prescription painkillers, but sometimes in life, shit happens. I was playing in my second year of ‘little-gridders’ tackle football and it was a heated game. Down by 6 with three minutes on the clock, and we were marching down the field. I jumped into the air to grab a catch and was hit by two defenders — I hit the ground in pieces. My right hip had just been dislocated and shattered in a split second. Fast forward four days later and I’m awake in my hospital bed post surgery.
My first, and only experience on morphine may be too graphic to describe in full detail. Most memories I have from my younger years are foggy, and I couldn’t give you much of a context to draw from; but this is a memory that I can remember every single traumatizing second of. First, I felt like I had lost all control of my entire body. I literally couldn’t form words or speak because of the reaction I was having to it. Next thing I know, I’m covered from head-to-toe in hives. It took two entire days for the affects to wear off before I was put onto something a little less life-threatening: Oxycontin. I was on Oxy for the greater part of a month and was slowly weaned off.
This story is just the beginning of a long, injury-filled athletic career. Drugs change with age; people have different experiences, and it only takes that one euphoric experience to send someone slipping down the land slide. From my injury in fifth-grade to my sophomore year of college I’ve had five other major surgeries, and at least five other significant injuries that didn’t require surgery. The reason I say drugs change with age is because of the experiences I’ve had prior to college compared to the experiences I’ve had with them in college.
Once you reach the age where people start to try new things, you can get a grip on the reality of this drugs addictive and controlling characteristics. I’ve witnessed friends and teammates commit theft for/of these drugs and I’ve looked into peoples eyes showing absolute need for these drugs. A lot of people who may have led similar lifestyles to mine aren’t as lucky as I am. If it weren’t for my parents teaching me about the harm involved and my moms close watch on me, I could have definitely developed a tolerance for these drugs. I’m lucky to have a mom who would cut me off when the time was right.
With all of this being said, I think there are two specific demographics that need to be taught/become more aware of the drugs and their affects: parents and young college students. Parents need to know how to control their child’s prescriptions as well as teach them about the harm involved when the time comes. College students need to be constantly reminded early on because I feel this is the most vulnerable time for most people.
I place a lot of responsibility on parents, but the truth is even the most caring, thoughtful, and strict parents can become victim to opioids destroying their families. Three years ago my neighbors, a family I watched grow old together, people who I have learned a great deal from and people I respect and admire became victims of an unfortunately tragic, life-changing series of events. My next-door neighbor, Vince — the 30-year-old young man whose smile and determined work ethic inspired me every single time I saw the guy; whose natural ability to bring others smiles and laughter every single time you see him — overdosed on black-tar heroin.
I’ve never really talked about this much. It’s the kind of situation where every time it’s brought up the conversation is swift and leads to a moment of silence while trying to hold back your tears. All that’s left of a once thriving and full of life son, brother, friend and neighbor is a small shrub in his memory. Heroin’s scars on humanity cover the graves and memorials of millions of others alike.
Starpack Student Competition:
11/27: Final Rationale:
Starpack Rationale:
My finalized display stand model represents the overall look I want the full sized version to portray. The bottles lay horizontally in the die-cut slots, and are positioned so that when one is taken, the rest slide down to the foremost position. The water waves in the background are used to promote the brand as pure and fresh, as well as make it clear that the product being sold is indeed water. The brands logo is highlighted using the die-cut bottle that is extended from the main body.
— I’m happy that I was able to accomplish the task of this project (using one material with no adhesive)
— I think my stand is unique, and differentitated from other water brands stands
— When I design the final, full-scale product, I need to make sure the bottles are completely accessible. I also need to play with different colors on the extended bottle to create more contrast between it and the background water.


11/13: Individual Crit:
- Make wave-shelves smooth so bottles can roll down to front — easier to access
- Keep max space between bottle surface and shelves
- Purity, Health and Hydration can be placed down flat surfaces holding shelves
- Have to figure out spacing so bottles can roll down waves without being blocked from access.

11/13: Read & Respond
Photo

Mock up

11/6: First Finish
Here’s the physical form I have completed for class today. In comparison to my previous design, this one is a lot more simple, and focuses on the connections that need to be made in order for this design to be flat-packed. This one also gets the brand across much better, and is more visually appealing. I included an image of what I plan to do with the color/ design elements.


10/30: First mock
Here’s the physical mock of where my design is headed.


Right now I think the profile of my form is way too simple and easy to miss. I like the idea of using the 8, but It’s supposed to be read as “HIDR8” and it’s not quite there yet. I also am open to trying different techniques for the base of my display stand — such as attaching the water waves seen above.
Things I need to add:
- “Essential Hidr8tion”
- ‘Purity, Health and Hydration.’
- “Hidr8 is a revolutionary new water product that is produced by distilling pure spring water and adding electrolytes and minerals to deliver intense hydration with a pure crisp taste.”

10/23: Research & moodboards
I chose Brief E from the competition page, so I will be focusing on a free standing display unit for HiDR8 Water.




Jolly Pumpkin Logo Refresh
10/16: Turning in final project — rationale:
- My 4-pack series consists of four beers which are all Jolly Pumpkin limited edition, Grand Reserve brews. I focused on the fact that they are all made in wooden casks, and since they are specialty beers, they are made with specialty packaging. I wanted my design to reflect old age along with the idea that brewing beer in wooden casks goes back to the beginning of the beer era — giving the beers a prohibition type feel. The beers are differentiated through typographic elements that reflect the brands halloween style.
These are the bottles I had finished for the week of 10/9.
This is what I heard:
- I’m using too many different fonts that aren’t working as well as they could
- My label needs to either wrap all the way around or be a single shape
- The tags and type inside could be slightly larger
- Really need to focus on the typography and differentiate each bottle
- Could possibly use color on the labels
- Beer names = darker and heavier, and brand = a bit smaller
This is what I think:
I need to focus on the main label, and really experiment more with the type as well as hierarchy.
This is what I’m going to do:
I’m going to start by making the label wrap all the way around the bottle. I want to make the beer bottle look like it’s placed inside and actual cask. My graphics need more thought and attention — not sure if the American Flag is the right choice to use with the Jolly Pumpkin brand. I’m really going to focus on positioning type differently on each bottle, rather than them all being oriented the same. The hierarchy of text will stay the same, just placed different on each. I’ll use black, like the tag, instead of brown on the labels. I’ll also try to incorporate color and see how that looks — also texture!

10/2:

This is what I heard:
- Smaller label
- Real wood grain paper rather then veneer
- Could stain each of the four bottles different shade
- Focus on a highly typographic design
- Wood burn the logo and scan onto front of hanging tag
- Work on a wood-burned alphabet — use effects in photoshop
This is what I think, and what my plan forward is:

10/2:
Crit. from Erika:

9/25 Critique:
This is what I heard:
- My logo needs to be simplified and be able to be sen at a very small scale (1"x1").
- The type needs to be more bold
- Get rid of the smoke pipe/arm/tattoo
- Wrap “Jolly Pumpkin Artisan Ales” around illustration
- Touch up the hops and teeth
This is what I think:
- Kinda upset that I have to basically change my logo entirely again, but it makes sense
- My logo needs to be more simple
This is what I’m going to do:
- Back to the drawing board
- simple, small
9/25 Read and Respond:
- ) One of the main things I found as an issue with the existing J.P. logo design is the way they handled the type. I felt as though the circle with the illustrations was separate from the full title underneath. I tried fixing this with my logo design by incorporating the type in ways that fit into the overall design and illustration conceptually. I also wanted the logo to be super tough, and have a bad-ass attitude behind it.
- Yes
- My logo incorporates the existing brand style by using a pumpkin as the focal point as well as other illustrative details such as the hops. It goes along the brands style also because it has a halloween/fall-style overtone.
- - The logo is for a beer company, the brand behind it is halloween styled, and I want people to see it as a unique mix of different parts that form a solid whole.
- The logo I designed will be prominent on my label designs, but can be reoriented if needed to create a cohesive style across several bottles. I think the logo is prominent enough that it will stand out and be seen to create consumer awareness.
- The typefaces I chose support the overall concept of the refresh by being altered to look like they are part of the illustration, as well as using hand-drawn type on the arm to represent a tattoo. I think the main title is definitely read first because of the placement and sizing. I tried to use sharp elements to help the “artisan ales” stand out and be read second.







9/17–9/18





Four pack names:
Will use four ‘Grand Reserve’ beers.
- “Grand Slam”
- “Grand Slammer”
- “Jolly Grand Slam”
- “Four Reserve”
- “The Jolly Reserve”
- “Reserved Four Jolly”
Open & Play Packaging
10/18: rationale
I chose to create a modern version of Warhead packaging. My concept was to use the brand to point out that Trumps physical head, along with his extremist beliefs are an analogy to the warhead itself. I made the structure of the package shaped like a realistic warhead to stand out and make the concept more apparent.

10/12&13:
Here are the four views of my reworked design with the same base. I think all the elements and colors are working together much better — I love the front view. Not as excited about the back view, but it’s much better than previously. The colors look a bit washed out compared to the illustration below, so I might try some different paper stocks.
Going to figure out the new structure of my base, and try it in both black and red — possibly both. Maybe even gray..we’ll see.




Here’s my re-worked design. The illustration is shown on a flat, rough layout of the template used for my package structure. All the text is hand done, but is the same style that is shown on the original Warhead packaging. This particular facial expression also works well because it allows me to place an illustration of a warhead on Trumps tongue if I decide to. I painted everything seen below in Photoshop.

Week of 10/9:
This is what I heard:
- The structure of the package, aside from the graphics is nice.
- Simplify the base
- The images are furry and I should illustrate rather than photo-collage
- Try to make all the type be part of the image — warheads is blowing out of trumps head, but extreme sour could be steaming out of ears or something
- Need a larger hole for the candy to be more easily accessible
- Colors need to be brighter, and resemble the warhead brand better
This is what I think:
I think that I need to focus on everything being designed in the same style. I need to simplify the base and make it look more like the rest of the package. The typography needs to be used in more effective ways.
This is what I’m going to do:
- Larger hole for the candy
- Figure out a better design for the base
- Illustrate the entire thing
- Try to use color’s associated with warheads
- Make this a product people would buy if they saw it on a shelf








10/4:


This is what I heard:
- Instead of candy box being a desktop open/close form; go back to pinata
- Name the pinata product as a branch of warheads
- whole box should be one form, and comes as seen on shelf, rather then opening and putting it together
- Try using only one face and wrapping it around the box
- Include characteristics seen on actual real life nukes such as the red stripe around the tip, the hazard symbol, colors, metallic-style and feel
This is what I think, and what I’m going to do:
- Start by using only Trumps portrait
- focus mainly on making the form feel like a real nuke
- Use imagery and typographic style found in both the warhead brand as well as the stylistic and typographic choices used on real life nukes
- Put the nutritional info. and all other necessary information in square format on the bottom
- Try different ways of hanging the product with holes and string.
9/19–20
I did an extensive amount of research into paper craft and sculpture techniques. I had this thought in my head that I wanted to make some sort of pinata that resembled Donald Trump, so I was looking at different ways to form a body/head from folding paper.
I got to the point where I decided I was going to need at least two separate pieces (the head and the abdomen) for this to work out in the way I had thought up.

I drew this form out and put it together not knowing if I wanted to use it as the head/face of Trump, or the abdomen. I also still didnt have a specific candy in mind, although I was thinking Circus Peanuts all the way.
I loaned a packaging template book from the library and that’s where I referenced this form from. I went through the entire dictionary-sized book about 5 separate times — each time marking any designs that I liked more than others. I was searching through the book, as well as the internet, looking for some super unique/crazy form that I could refer to.
This whole time I had honestly not been thinking about anything but the structure of the packaging and how mine was going to be some crazy geometric thing that blew everyone’s mind. Then I realized that this wasn’t as important as making something that people would want, or something that would make people get a quick laugh and most importantly; notice it.
I followed this thought with a laugh and a super quick change of direction with this entire project. I now want to try to create a candy packaging form that has some dark humor to it.


This new approach opened up a ton of opportunities for me with my design, as well as a lot of questions that I need to figure out.
Do I really need to make this something that someone needs to open and put together? — I think that if I make this dark/funny candy van the exterior packaging, then it will be super noticable, and differ from the candy around it.
Also — does it need to be a pinata? This could totally be a desktop candy box that has some kind of opening to take a piece or two.
I also decided that I want my candy to be WarHeads because it’s a sour candy which goes along with the sour humor, the bright bold color would go really well with a black and white design, and also because I feel like a lot of people like this candy, but it doesn’t seem to be on the shelves in many places — making it a perfect opportunity to bring in a strong design that people like to make the candy re-popularized.
Choosing WarHeads as my candy opened up some many different ideas. Since there’s so much going on with North Korea and nuclear war and stuff I could totally appropriate Kim Jong Un’s face into the warhead logo/driving the vehicle with a nuke on top.



9/18/17
Response to 9 Tips for better packaging design:
- ) I need to communicate what the product is, what is inside of it, and how it works. I could bring them to the forefront for the consumer by trying to think of a clever name for the product/design.
- ) My design will be different then others on the market because it is turning two separate items into one. I’ll be designing the packaging for candy, while also creating a pinata for it to be placed in and used.
- ) I absolutely need a graphic or bold sentence/branding to let the consumer know what’s in the box/what it does. I can hide/set to the side what the overall design is maybe.
- ) Using a famous piece of artwork as representation for my pinata design can give the product a sense of timelessness.
- ) The duel purpose my packaging offers is candy, and a fun way to either eat it, or store it.
- )
- ) Using a particular type of candy that has a history/everyone knows what it is — could be used to make more people want it/recognize the item on the shelf.
- )
- )
9/13/17
What I heard from critique:
The wood-burning box is not an option because wood can’t be used in the packaging. The paper mache idea is neat, but I would be creating a product and the packaging, when we are only supposed to be creating the packaging used for an existing product. It was suggested that I instead, fill a box with candy, and design the box in a way that can turn it into a piniatta.
What I think:
I think that this is an interesting and unique project idea, and is also going to be very challenging. Making a candy box into a duel-function piniatta is going to take a lot of research as well as some geometric expertise.
What I’m going to do:
I’m going to start by researching different templates of various styles that fold into unusual shapes. I’m going to look for things that will be appropriate for all ages, but not come off as extremely childish — like a normal piniatta. I need to figure out an interesting take on the look of the piniatta as well as how it is going to hold together with the candy inside.
Things I need to figure out:
- The type of candy I’m using
- The shape of the box in it’s unopened form
- The shape of the piniatta
- How everything connects and holds together








We Stand Together Packaging
8/28/17
The first day. #westandtogether
Today we were to choose a word or theme that stands against hate. I immediately knew that I wanted to choose something that had to do with discrimination in the United States. I started out by looking through a list of words and trying to come up with ideas that could work. Ultimately, because of all of the recent protests in the NFL, I knew that this could be a good platform to shape my thoughts.
Quarterback Colin Kaepernick is a hero for what he has done and especially for what he has sacrificed in doing so. He is the subject of my graphic, while racial discrimination is the theme. These two things, along with the NFL being the platform, are what make up this first sketch:

I wanted to appropriate the NFL logo into the graphic, but use it in a way that made sense. The wording is used in a hierarchical way to read as, “I sit with Kaepernick.” This idea came from a post I remember I saw on Instagram recently, and so I went back and found this artwork by Jeff Rothberg:

The “SIT” used in my graphic works well because it has the same amount of letters as the “NFL,” and it also has the “I” in the middle making it easy to be used in two separate instances.
Instead of placing 8 stars like there are on the original NFL logo, I placed 7 because that’s what number Colin wore on his jersey.
I chose to add his iconic Afro on top of the logo to represent him more specifically, as well as using it to add both the stripes of the American flag and a centered (upside-down) heart.
I definitely need to play around more with the color choices, but I’m happy with my initial sketch.
8/29–8/30

After turning my original sketch into a graphic with AI, I began making different variations. I also started coming up with ideas for the other 11 boxes. For class on 8/30 these are the 28 ideas that I printed out.
Once they were printed and trimmed, I sorted through and chose my favorite square for each facade of the cube. Once chosen, I attached the sides and then took photos from all the different angles.

This is what I heard from critique:
- Get rid of “with Kaepernick,” and make it simply: SIT
- Sit should be all one color to look more like NFL logo
- Refine the letterforms
- Come up with a phrase.. “Sit to make a Stand.” was suggested.
- The theme and overall feel of the box should come off as a protest
- Try to make each square using NFL branding, and create more unity
- AIGA square looks good
- Rid the idea of using the 100 emoji
This is what I think:
All of these are great suggestions, and I plan to move forward in the process taking each one into consideration. I think the most important suggestions were to use more of an NFL branding style approach — which will create more unity, and to come up with a slogan or phrase to use.
This is what I’m going to do:
- Start by writing down ideas for slogans (sit to make a stand is top choice)
- Research fonts, colors, icons and overall schemes that are used by NFL
- Define a color palette
- Refine letterforms in logo
- Form the template used for the cube in illustrator
- Figure out ways to give each square more of a protest-like feel
9/4–9/6 → Second Revision



Here’s what I heard from critique:
- Several of my sides are too busy, and hard to read
- Get rid of the orange — brown color
- Try replacing black with blue color
- Play with duotoned images
- The style I designed in gave a 1950’s retro vibe
- Use one font for everything
- Get rid of silhouette holding logo on front
- cite my quotes
- Needs to have more unity — orange color sticks out like a sore thumb
This is what I think:
- Although I like the brown color, it’s a good idea to give it up
- No more black — the entire exterior will be American flag colors/NFL brand red, white and blue
- Try to use images that evoke an emotional response
- Quotes shouldn’t try to start an argument, but simply give a view in to the reality of the entire situation
- Try to break things up between type & image
- Every viewpoint of the box should have a better visual harmony between the 3 separate sides
- Use only the one font (Lapland)
- SIMPLIFY
Here’s what I’m going to do:
- Start by finding the right images and using the red and blue colors in photoshop
- Simplify the logo — red, blue and white only
- Cite my quotations
- Try to make the theme of the box more evident — focus on equality and togetherness
- Break up the quotes/type with an eye-catching graphic/photo
9/8–9/11 Final Revised Version:





My thoughts of this final revision before critique:
- Since my first version, everything has been simplified a lot
- Using just the two colors + white gives the box great unity, but also works well with this particular scenario because it’s the flags colors as well as the two primary colors of the NFL
- Each square has more meaning
- The use of negative space is better than previously
- Quotes are broken up nicely with a touching photo that pulls the two sides together
- The overall orientation of each side in relation with one-another is more unified, and the bottom is able to be read no matter which side gets flipped to view it
- Small details are used as both icon’s for the sport as well as the theme being portrayed
- The quotes/overall feel of the box is less aggressive then it was, which is good

