IP Market is Changing
It is getting bigger!
The PAGE Network is an online content theme park platform based on NFTs. The PAGE platform has three main goals. The first is to solve the distribution of illegal copies of IP content with NFT technology. Secondly, it will enable the direct exchange of content between content producers, consumers, and investors. Finally, it aims to establish a decentralized platform through a reward ecosystem based on a transparent settlement system.
Welcome to the PAGE Network!
What we have prepared today is the expansion of the changing IP market and the source IP base. Let’s take a look at what changes were made in the IP expansion centered on the original author and the IP expansion centered on the platform, and what advantages there were when creating secondary content through the original IP. Please see below for details
Changes in the source IP market
The word source IP can be interpreted in various ways. In today’s post, we are going to talk about source IP from the perspective of “a story that can be used to show its value with new content or be expanded to various genres”.
Representative forms of source IP include novels, web novels, webtoons, scenarios, composition plans, and scripts. The source IP itself can be used as one content, but secondary works using it have been actively produced and are being made.
Representative examples of secondary content production include Misaeng (webtoon), Pachinko (web novel), and Omniscient reader’s point of view (web novel) etc. The added value has increased as the area has been expanded to dramas and movies reproduced from existing content, and companies are now looking for and recruiting source IPs in various ways to secure source IPs.
Representative content companies are Naver and Kakao, but other companies such as Kidari Studio, KT, and Ridy are increasing their size. They are building a value chain centered on source IP, and platforms are activating this value chain. And the activities of these companies are further increasing the demand for attractive content.
Advantages of well-known source IP
Save production time
Since the primary source IP has already been configured, the production time used when planning a work can be significantly reduced. Since completed web novels and webtoons are content that has already completed plot progress or story composition, it can reduce production costs and save time by reducing the production period for video.
Expansion of additional content
The popular source IP can spread additional content based on the original fandom. You can find many of these business models in foreign countries. As additional content derived from the original content is converted to more popular content, the vitality of the existing IP can be maintained.
-Avengers, Naruto, The Walking Dead, etc.
Fan’s loyalty
If the source IP itself has formed a fandom, existing fans can be more actively involved when secondary content is produced and released. For example, in the case of a webtoon, the story has a lot of intentions from the creator, but the fans can play the role of advisors as well as the audience. By requesting corrections for errors in the existing story or intervening in the progress of the story, the quality of the supplementary content will increase and fans will be able to have stronger loyalty with the attitude that they participated in the production.
PAGE Network
Among the changes in which source IP becomes important, the page network plays the role of a content theme park platform based on source IP. We have more than 7,000 source IPs that can be developed into secondary content at any time, and you can also meet secondary content based on the primary IP on the page network platform.
Among the various source IPs, the page network owns many novel IPs. It is a content theme park platform where you can enjoy a variety of additional content through collaboration with Kyemongsa, which has been sharing stories that have been loved by both children and adults for over 77 years in Korea.
