Last week we covered the recent Product Hunt launch. What’s next for Pager Team?
User acquisition. That’s the next step. While we have a handful of signups and free trials, we are well short of where we need to be. We are trying to avoid building new features, however. There are still a lot of features that could be built (single sign on, anyone?), but it’s much smarter to build features in response to actual customer requests rather than hoping we’re building the right things. Instead we’re trying the following approaches to get customers.
On Tuesday after the PH launch, I kept busy by submitting to each and every single site in this list. Most of these appear to have a business model centered around maintaining a long queue of pending products to be posted in a month or two, and charging for “expedited processing”. Looking to minimize expenses, I paid for none of them. A few really stood out as exceptional experiences, including Alternativeto.net, StackShare and changelog. However, by and large, these are not driving a lot of traffic (yet). My theory is establishing a presence on the internet should help drive organic search traffic — Google Search Console indicates absolutely abysmal search result placement and impressions:
We’re reaching out to small startups and their founders and asking:
- What are you using today to get notified when your site goes down in the middle of the night?
- How many incidents have you had in the past month?
These answers help guide us on feature prioritization and help us better understand the market. Most everyone we’ve reached out to has been extremely willing to be helpful, and some even offered their own advice.
Follow up with existing customers
For those users who’ve signed up but haven’t created a rotation, follow up and see what happened. For users with rotations, see if they have any feedback or concerns, and help guide them out of the free trial into a paid plan (which involves adding a credit card, the holy grail of SaaS).
Pager Team traffic sources