A Startup to Help Micro-Influencers Run their Business
I realized a long time ago that micro-influencers were going to be valuable for brands and other businesses. They may not have as many followers as celebrity influencers but the exposure they can provide is still worth something. In fact, studies have shown that micro-influencers might be more valuable because of their higher engagement rates.
Every influencer’s goal is to make a career of promoting brands or products for doing something they love with a specific interest. But only the “big” influencers are the ones that are able to make a living of doing this. To increase their earnings, they do everything they can to grow their followers.
Well, we decided that it would be more effective if they increased their sponsorships. All influencers are basically entrepreneurs but they’re not treating it enough like a business. There are so many ways that they can grow their business just by applying some business principles into their efforts.
They can’t increase their prices because they just don’t have the reach but the problem they’re having is that it just takes too much time to get sponsorships. I’ve seen a lot of platforms and influencer marketplaces but they’re mostly geared for sponsors.
So, I decided to create a startup that gives them the platform and all of the tools that will actually help influencers scale and manage their business. Instead of trying to get sponsors for them, why not just help them get sponsors for themselves? Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
That is what we plan to do with Paid Exposure. We want to teach you some business fundamentals that is focused on the business of selling advertising exposure. We are hoping to launch this very limited version of our concept to test our business model.
Our mission is to empower anyone who can provide valuable exposure. We will be adding a lot of features that are going to be beneficial for influencers. The Influencer Institute will provide information that will help influencers understand their business.
The more influencers we can help, the more powerful they can become on our platform. I’m really stoked about what we can do together! If you have any insight or suggestions, please let us know! I look forward to growing with all of you…
Ricardo J. Zulueta, Jr.