We got some nice “exposure” in this article for Paid Exposure, at the New Jersey Economic Development Authority (NJEDA)’s Founders & Funders event!
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Social media influencers get paid to promote businesses that are seeking valuable exposure, Zulueta explained. Paid Exposure is a platform that allows influencers to get paid by businesses seeking that exposure.
“Right now, this takes days and weeks. With our system, you can actually be done within 24 hours because our unique platform lets you book influencers the way you book hotels and flights,” he said. “They are automatically scheduled for specific dates. We have a marketplace feature with ratings and reviews that help build trust. Without trust, transactions can’t happen as smoothly.”
“Sometimes it was just the wrong time for that investor because of where I am in the investment cycle, but I collected their information, and so I’ll be able to give them updates,” he said.
“With funding, you want to create a relationship beforehand. And then, when they see my monthly updates and see traction, it’ll be a lot easier for me to say, ‘Hey, do you remember me?’”