A startup without the “Hustle”

Ben Cooper
Paid
Published in
2 min readMar 11, 2019

Being a new app on the startup block, it should be 4am finishes, 7am starts and non-stop coffee right? … That isn’t how we roll.

In the past few years, it seems like when you create a startup, you’re automatically enrolled with a hustler’s mentality. You are expected to work every second of the day as you bid to dominate a market and blow all your competitors away.

That just isn’t for us.

Here at Paid, our team is fully committed and focused on producing a product which the market deserves. We work hard and do our hours, but we won’t spend every working second on it. Our company is also a product at the end of the day.

Paid isn’t just about creating a product for the freelance and small business market, it is about creating a company that people want to be a part of. How is promoting working every second of every day as the only way to succeed going to do that? Nothing in business is that critical.

We expect our employees to work hard, but 8 hours a day is enough. If you are needing to spend more than 1/3 of your day working than something is wrong. How much of your work day did you actually spend working?

Sure, incidents will occur when we may need to burn the midnight oil, but we want to learn from those situation’s so they aren’t frequent.

Like all companies, we still have deadlines, a work day isn’t a gentle breeze. But unlike some companies, we are committed to iterating our company, just like we iterate our product.

We are creating a product which we hope our users will love and we are creating a company which we hope our employees love just as much.

At Paid, we aren’t a team of hustlers. We are an amazing group of creative thinkers, and we are happy to wait for that next feature to be complete.

--

--