How to Use Adwords Remarketing Lists to Improve Conversions
A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale.
Typically that visitor would be gone forever, but remarketing makes it possible to reach visitors who have previously interacted with your site. Remarketing is a Google AdWords feature that gives your business a second chance of reconnecting with visitors by showing them relevant ads as they browse the web.
The result is ultimately more conversions. But the key to making remarketing work for your business is segmenting your audiences and getting the right ads in front of them. Your own site analytics provides insightful data that can significantly boost your PPC efforts.
For example, data from visitors who abandon their shopping carts can be segmented into an audience. You can show them ads that offer discounts for items in their cart. Similarly, existing customers can be shown a completely different set of ads to bring them back to your site.
Being able to segment your visitor data is what makes audience targeting so powerful. It allows you to create more effective ads.
How to Create Remarketing Lists
Building audience lists allows you to create more effective ads for customers throughout different stages of the purchasing cycle. Your ads are better able to reflect their needs and drive more conversions as a result.