5 Ways to Avoid Ad Fatigue in Your Search, Display and Remarketing campaigns
Published in
1 min readApr 10, 2017
There are many steps in creating a well optimized AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead.
Even PPC professionals with substantial Google AdWords management experience can encounter the problem of ad fatigue.
Ad fatigue is characterized by a decline in CTR after your ads have been running for a while, following initial campaign success.
Essentially the same users are repeatedly exposed to the same ad and become bored or irritated by them.
Ad fatigue is a challenge to your campaigns because, instead of enticing people further down the conversion funnel, the ads begin to have no effect, or worse repel people.
