Want More Traffic? Do These 6 Things First
Need More Traffic? Try These 6 Proven Strategies
Ask any business owner what they want more of and one of the responses will be more traffic. The reality is that even with an astounding product line or excellent customer service, you need traffic to your website. More specifically, you need traffic from your target audience to see any meaningful results.
Given how competitive the digital landscape is, increasing website traffic is a constant challenge for many businesses. Here we look at proven strategies, both organic and paid, that you can implement to bring more visitors to your site.
1. Optimize On-Page Factors
Google is the most popular search engine by far, processing billions of search queries a day. Ranking for your target keywords can drive a considerable amount of traffic to your landing pages. But your pages need to be properly optimised to have any chance of ranking in the search results.
Start by optimizing the following factors on your site:
- Titles: The title is perhaps the most important as it is the first thing that visitors see. Optimize your titles to include the keywords you are targeting and make it engaging to increase click through rates.
- Meta descriptions: These are the short snippets of text that appear underneath the page titles in the search results. Include your target keywords here and a call to action to get visitors to click through.
- Headers: Headers give search engines a better understanding of what a page is about. Headers are also useful to improve readability as they break up blocks of text.
- Content: Optimize your content to include your primary keywords as well as related phrases. But be careful not spam your content either as doing so could result in a ranking penalty.
Here is an example that illustrates what an optimized page looks like:
Optimize these factors for each factor to improve the SEO of your site.
