Why Gmail Sponsored Ads are still great at getting more targeted traffic
Published in
2 min readMar 21, 2017
Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.
When the teaser is clicked on by a Gmail user, a full page ad is opened which can include links to the advertiser’s external website. With this expanded ad in Gmail, advertisers own 100% of the space, meaning there are no competitor ads running alongside it. This alone makes it is a great opportunity to get a message in front of people without the distraction of a competitor ad.
