Quotr

MHCI Capstone

The Prompt

In January, Zazzle challenged us to help people strengthen their personal relationships with a new mobile experience. We began by exploring the concept of “everyday gifting.” We aimed to break away from the usual event-based gifting mindset, while maintaining a connection to Zazzle’s “Make Anything” ethos.

The Result

Meet Quotr: a new way to create, collect, and share custom memes.

Quotr is a standalone app with a messaging integration — in this prototype, it’s shown as an iMessage app. Unlike existing meme apps and GIF keyboards, Quotr focuses on customized memes. During user testing, participants thought that Quotr felt like a happy medium between physical gifting and digital communications.

Here’s a closer look at Quotr’s main flows:

I’ll be adding more details on our research and prototypes soon. In the meantime, check out our team website for an overview of our process.

Carnegie Mellon University MHCI
Client: Zazzle Inc., Redwood City, CA
Advisors: Chinmay Kulkarni, Dana Martinelli
Teammates: Adena Lin, Courtney Lett, Tony Deng, Vida Zhang