With the rise of social media, consumers can find the newest fads faster than ever before. However, this digital access has simultaneously taken away their ability to “try before they buy.” In many cases, brand owners feel that they have to choose between creating digital or physical companies, when in reality, “The siloed approach of digital versus physical is no longer relevant.” According to the 2019 Retail Trends Market Report, “It is only through functional integration that either one can be effective.” Popup shops are a growing trend looking to fix the aforementioned problem by blending in-store and online experiences.
“The siloed approach of digital versus physical is no longer relevant, as it is only through functional integration that either one can be effective”
- 2019 Retail Trends Market Report
PopUp Rhody is doing this specifically in Rhode Island by helping grow the state’s vibrant food, design, and craft community by lowering the barrier for businesses to build out a low-cost, high-value regional popup channel. PopUp Rhody is an online marketplace that facilitates the process of booking popups between businesses. On one side, it enables property owning businesses to rent space to brands looking to hold a popup. On the other, it enables vendors without permanent space to trial their products in various locations across Rhode Island.
To date, the PopUp Rhody team has surveyed businesses across the state to verify their business hypotheses and value proposition. This exercise has armed them with enough conviction to begin building out the site for a real-world pilot.
As the company is extremely early stage, they have a range of tasks to be done including continuing market research, building their web product, developing a strategy to launch their pilot, and marketing their services. According to founder Jo Lee, “you name it, we need it.”
PopUp Rhody is specifically looking for a Sharetribe developer. Sharetribe is a technology that allows for the easy development of online marketplaces. Someone with experience in #Web Development and #Web Design is well positioned to complete this project.
If you are interested in helping Rhode Island’s creative business community thrive, download the Pangea mobile app to check out the project! Or, if you are interested in helping PopUp Rhody launch via a different role, you can reach out to Jo Lee, Founder of PopUp Rhody, directly in the app.