Pathetic! This is what I screamed — when I visited a govt website.
The plethora of colors on the website puzzled me rather than making me smile. Soul-less fonts and varying typography made eyes go gaga.
Have you experienced the same? I can hear you saying, yes, as most government websites have such problems.
Most Government websites ignore user experience (UX). The quote below sums up perfectly the importance of user experience.
“People ignore design that ignores people.”-Frank Chimero, Designer
WHAT IS USER EXPERIENCE
User experience is how — a user feels about every interaction with a product or service. This could be anything like how a smartphone fits in your hands to the number of clicks required to sign up.
The importance of user experience is indispensable. UX designers go through a lot of steps to make sure -their customers get the best user experience. UX designers visualize their customers to decipher the psychology of their customers brains .This brainstorming is what helps you get a great user experience which makes you so happy that you run to your mom to say how much you love her!
Giants like Facebook and Amazon and many successful companies test their user experience a plethora of times in a single day. No wonder these firms know the significance of user experience in their business success .
To understand how a great UX looks, you first need to know — what is bad UX.
And there is no better way to learn this-than from government websites!
Let us see what are the problems associated with government websites.
The problems with the government websites are
- Many government websites fail , they keep on breaking. This is the message that you will often come across
” HTTP Error 404. The requested resource is not found. ”
- Some websites have given an option to switch off stylesheets! This option shouldn’t exist as stylesheets make a website look stunning.
- In most govt websites the content is so economically tight. Newsletter, search bar, nav bar, ads, etc are crammed up.
- Web pages are usable even when scripts, applets, etc are turned off, an outrageous attempt to harm the user experience.
- Images are used without thinking of what association and impressions users will experience with them.
- This includes the characters used and its- colors, expression, mood, messages, etc.
- Also, every website has an age group that uses it the most. Lots of Government website are built without the consideration of user personas.
- Too much of texts and text links are sprinkled on the website. The whole website looks bulky and it feels so heavy on the brain, as good as brain freeze. Result: high bounce rate.
- Most government websites are way too minimalist. Too much space feels dry.
- Some government are not even responsive!
- There are too many startups and companies making websites. Now they find it hard to find the best ones. Even the best startups lack mastery of user experience.
HOW UX WILL SOLVE CURRENT PROBLEMS
As explained, UX -ing the website is the process of crafting the page in such a way that it appeals to the user’s interest and provides a hassle-free experience.
There are tons of ways the UX can solve the existing problems of government websites.
A sample website is used after the below list to portray how a website is made an epitome of elegance through the best practices of UX.
These are a few of the best practices of UX
1. A good copy of the website
Since websites are scanned by the majority of readers, a good copy becomes imperative. Let’s see what a good copy will do :-
- It will make the website look more visual: as now the website has 70% images and 30% text.
- Easy to read and follow content : by deleting words and refining text with concise and power words. Using micro animations : influences users the most and makes your website “the purple cow ” .
- Extensive use of bullets : makes it easy to scan.
2. Awesome landing page
How this will help our government website :
- Builds a relationship of trust.
- Highlighting the most important elements makes it easy for the user to navigate.
- Text hierarchy, brand voice in a landing page leads to more conversions.
3. Smooth flow of the website
How this will help our government website :
- Avoiding dead pages, most common in govt websites will help users to do less work to reach their destination.
- Most important interfaces are placed at the top of a website.
- Consistent and the same pattern of interfaces help users to ingrain your website in their minds.
4. loading speed
- Websites loading speed must be less than 3s.
- The user should is shown the skeleton of the website in the loading time, and text appears before image.
5. Know the audience
Since most government websites without recognizing the target audience, getting as much data about the visitors will help designers to make targeted websites
6. Mobile responsive
One need to zoom in their screens to navigate in many government websites. Nothing sort of a nightmare. Making the site mobile responsive assures the traffic coming from the mobile users are given respect with good UX.
Users must get the best experience as possible, and there is no better time than now -to revamp government websites.
Better user experience is a win-win situation for both the visitor and the government. I hope the next time I visit any government website, I will croon — Perfect. I pray for you too!
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