How to extract and separate names within a dataset
Many forms ask for a contact’s full name (rather than first and last). This can help streamline data entry and improve form completion rates. However, it can cause problems when you want to use just a specific part of the name. For example, using merge tags to send custom emails. “Hi John Smith” doesn’t feel as personal as “Hi John”.
Parabola’s Nam Parser Object is specifically created to extract any part of a name. It can extract any of the following name types into new columns:
- First Name
- Middle Name
- Last Name
- Full Name
Get started with the Name Parser Recipe and split your name data easily.
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