QUANTIPHILIA

Despite our reverence for metrics, algorithms, and observable ROI, we should never forget that before every number a human decision was made about what to measure, and after every number a human judgment is made with respect to its interpretation.

“In its ideological, mythic incarnation, the ideal algorithm is thought to be some flawless little trifle of lithe computer code, processing data into tapestry like a robotic silkworm. A perfect flower, elegant and pristine, simple and singular. A thing you can hold in your palm and caress. A beautiful thing. A divine one.”

— Ian Bogost