Photography by David Zilber

Ten Feet High

Rather than simply consider how to guide the user through a series of tasks, service design steps back from the immediate context of interaction — clicks, cues, routes of navigation — in order to first consider the environment underpinning these variables.

“Always design a thing by considering 􏰀􏰁􏰂􏰀􏰃􏰂􏰀􏰁􏰄􏰂􏰃􏰅􏰆􏰁􏰂􏰇􏰈􏰉􏰊􏰅􏰉􏰂􏰋􏰌􏰃􏰁􏰅􏰆􏰁􏰍􏰎􏰍􏰈􏰂􏰋􏰏􏰈􏰀􏰉 in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Saarinen

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