Krishna Moorthy D
Aug 27 · 5 min read

Works for everyone.

Facebook, Instagram and WhatsApp all owned by none other than Mark Zuckerberg are actually killing a lot of productivity within the younger generation.

The user interface and the experience designed by Facebook engineers are so damn addictive that it might make the engineers worried if their children are using it. Well, it’s pretty confusing whether to appreciate such engineering talents or to put them in jail for building something that’s killing the generation.

Arguments

Photo by CloudVisual on Unsplash

We all know that the damage done by such social media platforms within the younger generation is huge which doesn’t need a debate. But the fact that these platforms have helped us in many different ways is also something to be accounted for.

It’s just like a battery, there are two sides indeed.

But, anyway the problem is already here and the solution is to get rid of such addictions so that you could work harder and productive, you could learn something that matters to you or at least spent 10% more time with your family which makes a hell lot of sense in this generation.

Trigger

Photo by Josh Riemer on Unsplash

Engineers are problem solvers. They take big challenges and does whatever it takes to solve a burning challenge. The user interface and the experience you see within the Instagram or Facebook application is strongly connected to your brain to control your actions.

Nir Eyal, the author of the book “Hooked” has clearly explained the methodologies followed by engineers to keep you addicted to the application no matter who you’re.

The method is broken down into Trigger, Action, Investment, and Reward.

A trigger is all it takes to make you travel through the cycle which keeps you addicted to a certain application or a platform.

The objective should be to “not to respond to the trigger”.

One-Shot Method

Photo by Doran Erickson on Unsplash

Well, I’m not here to completely take you out of applications like Instagram, Snapchat or Facebook. You definitely need them to keep track of your friends, to stay connected or sometimes to find opportunities (wink, wink).

With this method, you can stay connected with your friends through the application and at the same time, stay productive.

Install when required, uninstall when it’s done.

Wait! I know that you’ve tried uninstalling Instagram and it might not have worked for you. I’ve gone through such experiences and I know that very well. But this is pretty different and most importantly, “this works”.

Coming back to “Trigger”

Whenever you see you a beautiful coffee design, the first thing that comes to your mind is “taking an image and posting it as a story”.

Taking a picture is a trigger because you know it will work well in within your Instagram friends, soon after that, you’ll take the action to edit the image or to add more salt and pepper to your story.

Well, without even your knowledge, you’re actually spending a lot of time and pretty decent energy into the application. Allowing your photos to be publicly or privately available on Instagram is a major investment that you’re making.

Soon after the investment is completed, you get the rewards in the form of likes, comments, and messages (that’s so satisfying isn’t it?).

Well, the objective here is to stay practical and not some fancies like

“I’ll delete my Instagram account completely”

“I’m going to startup, I have got the self-control to stay away from Instagram”

These things don’t always work for all of us, but the uninstalling “loop” method does work. Okay, okay! here’s the method.

Loop

Photo by freddie marriage on Unsplash

Don’t stay away from Instagram, stay enough.

Imagine that you’re not addicted to Instagram anymore. But at the same time, you’ll use Instagram to its best use case staying productive at your work.

Step 1: Take the step to share something that you love. It could be a coffee picture or something about the amazon rainforest awareness.

Step 2: Delete the Instagram application (not account) soon after you post it.

Triggers only work when it’s easier to work.

Step 3: Install the application again later when you find a beautiful thing to share.

Step 4: Loop (or repeat)

I tried this for over 2 months and it worked like a charm!

The backend activity is very simple.

When you have the app installed, the number of triggers could be around 100. But when it’s uninstalled, the triggers lower down to 10. So, reinstall the application once you find it really important to share something.

because installing is hard!

Installing an application every single time when you need it, sucks, big time. It’s not really that hard compared to what you do all day, but your brain is wired in a way that downloading an application every time you need it feels really really hard.

We’re just taking advantage of it. Plus, you already have the intention to get rid of this addiction which will definitely help you use the application “only when it’s very much in need”.

As I mentioned earlier, everything starts with a trigger and loops into a cycle of addiction. We are using the exact same loop method to avoid the trigger because you’ll only think about reinstalling the application when you feel the need.

By implementing this, I’m 100% sure that your triggers which are generated by the Instagram neuron (that’s a good name isn’t it) will lower down. When the triggers are less, the addiction becomes less.

Still, you get to enjoy your work and Instagram life as well.

Bonus Tip: You can always read the messages and comments when you install it back, so don’t wait to uninstall soon after you post your story or an image to the feed. Keep a different and complex password for your account so that it stays safe and keeps you uncomfortable logging in every time by spending a few minutes thinking the password or by resetting it.

The actual neurons will get trained with all these hustles and gradually the addiction becomes just another old story!

Got a question? Feel free to ask!

Parallel space

my personal blog to share my experiences, travelogue, experiments with google and brand building. I’d prefer being active here rather than on the social media profiles. I’m a full time blogger and founder of an Internet company known as Dike.

Krishna Moorthy D

Written by

converting complex to simple with the power of Internet. Blogger and content writer since 2014, love writing on medium (in a relationship actually).

Parallel space

my personal blog to share my experiences, travelogue, experiments with google and brand building. I’d prefer being active here rather than on the social media profiles. I’m a full time blogger and founder of an Internet company known as Dike.

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