‘Find an architect’ and the art of configuring manual modes
‘FIND AN ARCHITECT’ IS A PRINCIPLE MORE THAN A WEBSITE. WE BELIEVE IN PROVIDING THE SAME TOOLS FOR EXPOSURE FOR ALL TYPES AND SIZES OF ARCHITECTURE FIRMS.
“Point your camera at desired subject to assess lighting conditions. Adjust the white balance color on the camera’s menu. Configure basic manual shooting settings: Aperture, Shutter Speed, and ISO. Take a photo, adjust the settings to achieve accurate lighting, and repeat.”- adorama.com
Finding an architect is not always easy. It can be very time-consuming, and often you find yourself limited to big brand names in those first few pages of a Google search, especially on the first hit. According to research by online ad network Chitika, “page one of Google search results enjoy a whopping 95% of all search traffic”.
The bigger picture
Now let’s switch to the other side. How would you, as a local architect, expect any traffic to your website and increase your chances of attracting potential clients if you do not appear on the first page of a Google search, or on any other search engines for that matter?
There are ways to ensure that you do. The first and most obvious method is to start from scratch, build a good reputation for yourself and your projects in your local operating location and transform that into an online marketing strategy, track how this influences your website traffic and then build upon it as a sales funnel to target your audience.
Exposure
You can then bring your projects and public contact details to light, through online magazines and directories that will shortlist your work and firm. This will not guarantee traffic to your website, since the majority will stay at the source, but it will certainly widen the scope for potential clients.
You’ll probably need a dedicated person in your team to work on this, handling social media posts, email campaigns, updating your website’s content and ‘news & events’ page on a weekly basis, at least.
Aperture
Having your office headquarters in one location obviously doesn’t restrict your clientele or projects from being worldwide. But is this obvious to potential clients? I may be turning a bit commercial here, but what we are building is also a map that will show the location of your firm’s projects.
Shutter Speed
To sustain the production line you must plan how to handle a large number of projects. Do not over-staff the firm and, more importantly, never under-staff it. The people you have working with you or for you must always have time to enjoy extracurricular activities that will keep them in a healthy mindset.
The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. This, more than likely, applies to the workforce at your firm — 80% of the work is done by 20% of the people. You can study the principle more here. If it seems applicable to your company, you might consider using it to weigh the right balance for your staff numbers, working hours etc.
Autofocus
Configuring all these ‘settings’ takes time, effort and sometimes hassle. But once you get a great workflow you can then set the exposure of your firm to the ‘discovered mode’ to acquire more, and if desired, larger projects.
I hope these tips will help you move just a bit further.
The team at Parametricos is always open for a chat about everything that’s been said. You can find more about us at parametricos.com and contact us at info@parametricos.com
Thank you.
Marios Messios — in
CEO — Parametricos Ltd
