Parkbob and the European Space Agency are taking a bird’s-eye view
The European Space Agency is intensifying efforts to collaborate with innovative private companies. Therefore ESA Business Applications has approached Parkbob through an ESA Kick-start activity as part of the Integrated Applications program to capitalize on its deep technological expertise and strong vision of the future of mobility. Find out more about our new partnership.
In order to get a good understanding of things, it sometimes helps to take a step back for a more complete picture. This is especially true if the goal is to get an overview and understand context. To assess parking availability, satellite imagery provides a view that you can simply not get from street-level. Therefore, we are pleased to announce that Parkbob has started a cooperation with the ESA Business Applications. The primary goal of the project is to develop an architecture for satellite-driven availability parking services.
As a first step, Parkbob will access the Earth Observation satellite images from Copernicus and use them to obtain historical snapshots of on-street parking occupancy/availability in a city. Such large amount of data describing parking behaviour in cities will be further used to train and validate advanced stochastic models that will help drivers to get information on the available parking slot. Such service will be highly beneficial for the drivers, saving money, time and nerves. Furthermore, it will reduce negative environmental impacts.
Particularly, Parkbob will have the opportunity to further elaborate their business proposition and evaluate the business viability of a satellite-based approach. The next step will be to design and create a technical architecture for sourcing and processing satellite-images with state-of-the art AI. Based on this framework Parkbob will be able to deploy a number of services and solutions for several use cases. This is part of the Parkbob DNA to be at the forefront of innovation and to use every technology available to offer the best service possible for our customers.
Parkbob CEO Christian Adelsberger emphasises how important the cooperation with ESA is for the company: “This cooperation is a major milestone for developing advanced on street parking solutions and a great showcase how public-private partnerships can aid implementation of new technologies in the market. We are looking forward to intensifying our cooperation with ESA in the future.“
Roberta Mugellesi, Business Applications Manager at European Space Agency adds “Business Applications has many resources that could be beneficial to companies. We want to harness the huge and largely untapped potential of small companies’ innovation capabilities, which is why we are intensifying our effort to collaborate with private companies wanting to develop new solutions and services based on space assets. The project proposed by Parkbob was selected for co-funding as part of the ESA Kickstart call “People Mobility”, providing a convincing example of promising ideas to support smart mobility in cities.“
Through the ESA/Parkbob partnership, the Satellite Earth Observation data enable potential solutions for public applications, such as traffic management and city planning. The applications are not just limited to public but can also be beneficial to mobility providers, logistics companies and others. Efficiencies can be gained in fleet management, last mile issues such as drop off/pick up and deliveries in general.
We hope that this project will be the beginning of a fruitful partnership between Parkbob and ESA and generate further follow-on projects. Moreover we want to demonstrate how much can be gained from the collaboration between public institutions and private companies.
Elena Màrmol Soley is a Computer Vision Engineer at Parkbob. You can follow her on Linkedin.