ParkStash — Official Parking App of Woodward Dream Cruise presented by Ford

App to help renting, finding and paying for parking spots

Sameer Saran
ParkStash
5 min readJul 8, 2021

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Partnership Image

We are pleased to announce ParkStash is the Official Parking App for Woodward Dream Cruise , presented by Ford — world’s largest one-day automotive event, drawing 1.5 million people and 40,000 classic cars each year from around the globe over a route of 16-mile radius, running through nine participating municipalities within Oakland County in Michigan. With the ParkStash app, business/commercial and private property owners can rent their unused parking spaces to generate passive income and drivers can book guaranteed spots on daily, weekly or monthly basis. Call us “Airbnb of Parking”.

ParkStash Parking app is available on Android, iOS and Web platforms.

“As we all know, finding a place to park, during the Woodward Dream Cruise, can be frustrating. As our Official Parking App Sponsor, ParkStash is working to increase parking location options so you can spend more time enjoying the Cruise.” Michael C. Lary, President of Woodward Dream Cruise

Background on Woodward Dream Cruise

In August 1995, Nelson House and a group of volunteers looked to relive and recreate the nostalgic heydays of the 50s and 60s, when youth, music and Motor City steel roamed Woodward Avenue, America’s first highway. That year, 250,000 people participated — nearly ten times the number expected. The rest, as they say, is history.

Today, the Woodward Dream Cruise is the world’s largest one-day automotive event, drawing 1.5 million people and 40,000 classic cars each year from around the globe — from as far away as New Zealand, Australia, Japan and the former Soviet Union. North American cruisers from California, Georgia, Canada and all points in between caravan to Metro Detroit to participate in what has become, for many, an annual rite of summer. The official Woodward Avenue Dream Cruise route is a 16-mile radius, running through nine participating municipalities within Oakland County.

With so many cars and visitors, parking and traffic congestion have been long standing issues to participating cities and event organizers. Ability to locate available parking spots and having an adequate supply of them, measuring parking occupancy have remained ongoing concerns.

ParkStash team presented their solution to the Woodward Dream Cruise board laying down the vision and plan to better meet the demands of the event. The solution needed to be a win-win situation for the entire ecosystem — Event Organizers, participating cities, visitors, and local community.

Solution

ParkStash joined hands with Woodward Dream Cruise to work together in providing a seamless parking experience to all visitors, helping local communities generate passive income during the event, reducing traffic congestion in the cities and helping the economy grow. The app helps landowners rent their parking spots and earn passive income while helping drivers find and book guaranteed spots in advance on a daily, weekly and monthly basis.

ParkStash Parking app is available on Android, iOS and Web platforms.

“Woodward Dream Cruise is easily one of the world’s biggest automotive events attracting over 1M visitors and 40,000 cars. Ability to find, book and check real time availability of parking spots becomes crucial for an event of this magnitude. Our aim with this partnership is to provide a seamless parking experience to visitors of Woodward Dream Cruise, help the economy grow and reduce traffic congestion in participating cities and nearby communities.”
Sameer Saran, CEO of ParkStash

For Landowners:

Business/commercial and private property owners can easily rent their unused parking spots during the event and earn passive income. ParkStash installs parking signs and banners free of cost.

Rent your parking spots

Follow 3 easy steps below to get started:

  1. Add Listing — The app allows complete flexibility in setting schedule, prices and any terms and conditions for drivers.
  2. Get Details — Check all necessary details including driver license plate #, booking start and end times, assigned spot # in Booking History.
  3. Cash Out Your Earnings — Request payout anytime to your bank account.

For Drivers

The app helps find and book available parking spots near one’s destination on a daily, weekly or monthly basis. It allows advance bookings and filtering based on vehicle size and amenities desired.

Find & Book Parking Spots

Follow 3 easy steps below to get started:

  1. Search — Enter your destination and filter spots based on time, vehicle size and amenities desired.
  2. Book — Choose from available options, add your vehicle and payment information and book.
  3. Navigate — Navigate to your spot directly from the app via Booking History.

The app also allows easy one click extension.

What’s next?

Partnership with Woodward Dream Cruise is just a start, we are now working with participating cities and organizations to provide an end to end transportation solution. Some of the upcoming magic that we are working on include:

  • Partnership with Smart Bus — Check bus routes, park and ride to your destination.
  • Live Garage Occupancy Status — Check real time parking occupancy of public, private garages and lots.
  • E-permits — Get your residential, visitor, employee e-permits via app.
  • Mobile citation payments — Pay your parking citation in seconds.
  • EV Charging — Pay, park and charge your EV via ParkStash.

“We believe the partnership between Woodward Dream Cruise & ParkStash is a unique opportunity for the community, shopping malls and cities to be a part of the solution. Lack of parking occupancy causes traffic congestion which in turn leads to loss of revenue, time and environmental impact . At ParkStash, we believe smart parking isn’t about building new garages — it is about ability to repurpose unused parking spaces and locate them so drivers can get off the road quickly.”
Hooman Bolandi, President of ParkStash

As we say always, keep calm and enjoy stress free ParkStash parking experience!

About ParkStash

ParkStash is the Airbnb of parking — connecting landowners like churches, hotels, restaurants, homeowners, business owners with unused parking spots to drivers looking for one.

Our product portfolio includes Live Occupancy Status of Garages, Targeted Color-Coded Announcements, Just in Time Parking Inventory, E-Permits, Mobile Parking Citation Payments, Free/Paid Event Reservations, Bus Routes, Enterprise Web Dashboard and Analytics.

Our mission is to make parking as easy as grabbing a cup of coffee and to build cities with sustainable parking.

ParkStash app is available on Android, iOS and Web platforms.

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About Woodward Dream Cruise

The Woodward Dream Cruise is the world’s largest one-day celebration of classic car culture that attracts over 1 million visitors, and more than 40,000 muscle cars, street rods, custom, collector and special interest vehicles. The official Woodward Avenue Dream Cruise route is a 16-mile radius, running through nine participating municipalities within Oakland County in Michigan.

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