The Resilient Entrepreneur: Growth Strategies for Business, Post COVID
The pandemic is having unprecedented impacts across the globe, especially on human health and economic activities. Prior to COVID-19, very few businesses have had any experience navigating a pandemic and preparing for the future.
While the lasting impact of this pandemic is yet to be determined, SMEs need to be ingenious and position their businesses to be resilient in the face of this and the next global threat. In doing this, public enlightenment on funding opportunities and sustainable growth strategies is key.
A week-long Financial Literacy & Public Enlightenment Radio Campaign for SMEs was organized by the Nigerian Bankers Committee to enlighten millions of Nigerians on several opportunities available to rekindle their businesses after COVID. Furthermore, the campaign focused on how SMEs can achieve sustained sustainable and inclusive growth.
Speaking during the radio campaign, Chidi Dire noted that businesses and consumers increasingly “went digital”. He stated “ The lockdown era saw a surge from traditional to digital as businesses seek to effectively serve customers. Most businesses had a mix of traditional and digital channels in serving their customers. For businesses leveraging the digital space, having a humanized website is key.
He further stated that for businesses seeking to facilitate secure digital transactions and various payment methods for their customers, there are recognized payment gateways like PaywithBank3D, Flutterwave, Paystack, to name a few.
Watch the Radio campaign replay below: https://bit.ly/2WixgtB
