“Dive in” Theme Exploration


How to get from an event theme to a full-day experience that will wow your audience.

Many events have a theme, or tagline, to their event name. But how can you use this theme to jumpstart your creativity when it comes to graphics, stage design, marketing campaigns, or attendee experience?

At TEDxTUM, we put a lot of effort into selecting our theme and transforming it into a 360° experience. We used our 2019 theme “Dive In” to illustrate how we do this. Let us know if it was helpful!

Take a look at the presentation here.



Dr. Dora Dzvonyar
Part-time Optimism

Science communicator & event curator. TEDxTUM organizer, TEDx Ambassador. Doctorate in Informatics from Technical University of Munich. She/her.