Partech is proud to invest in SendinBlue

By Omri Benayoun, General Partner at Partech Ventures

There has always been a clear pattern for the investments of the growth fund at Partech: Bruno, Mark and I have known, at the end of the first meeting with the founders of each of our portfolio companies, that we wanted to partner with them and become an investor in the company.

We are very proud today to announce our 8th growth investment in the €30m financing round of SendinBlue. And we can confess that here again the pattern works: after our first meeting with Armand, the founder and CEO, we knew we had to do this deal.

A Paris-based headquartered company with a global presence in India, where Armand founded his first company, and in the US, SendinBlue is an outstanding SaaS company in the digital marketing space whose core product allows its customers to easily set up email and SMS marketing campaigns, transactional messages and marketing automation. Digital marketing is, of course, a huge market. Large enterprises have by now all vastly migrated their marketing activities online and keep engaging their customers there with a variety of tools (emails, SMS, display, messaging, bots…). The SMB segment, however, is still at the beginning of the adoption of such tools. The offer is generally either both too basic and expensive, or way too complicated and way too expensive. This is precisely where SendinBlue steps in by offering the best and most easy-to-use product at 1/10th of the cost of any global competitor, tailored for small and medium businesses.

And the company’s more than 600 000 users worldwide are rewarding SendinBlue well: the explosive growth of the company, managed with very little outside cash up to today, proves it.

We are extremely excited by the journey ahead: more investment in R&D teams to reinforce our product leadership and our AI-powered platform; acceleration of growth in key European countries and in the US; selected partnerships with best-in-class tech companies to jointly offer new services to SMBs worldwide.

Welcome Armand and SendinBlue in the Partech family.