[WEEK 8] WHAT KIND OF EVENTS, RITUALS, ROLES AND CONTENT COULD YOU USE TO IMPROVE USER ENGAGEMENT WITH YOUR SOCIAL SITE AND GROW THE COMMUNITY?
To make sure Travlr is successful we need more visitors to engage and add content to the website. Different ways we can promote the engagement and grow the community is by having events and Travlr team add content which helps with user engagement.
Travlr is a social networking platform for users who are interested in backpacking and travelling. The type of events we can bring to the website is by inviting a popular/celebrity traveller and backpacker to do a live stream event. These popular travellers and backpackers would be Bear Grylls, Alex in Wanderland, A Backpackers Tale, Budget Traveller and there are many more. An event will take place where members of Travlr are able to sit and watch an interview with these famous travellers. While it takes place there will be a live stream of the event on the Travlr website only. By making the event free to just Travlr members it will bring more users to the website as the only way to watch these celebrities for free would be by joining our website and getting an exclusive free ticket to the event or watch the live stream on our website. Events can bring more members to the website, furthermore it will allow a topic to evolve on the website which members can be looking forward to and engage with. Through this event it will allow members to engage with different users and become friends with. This will help engagements amongst users and make Travlr an exciting experience for them.
The Travlr team can take control in promoting content which will help in user engagement such as q&a sessions, competitions and polls/surveys. The Travlr can regurly ask users questions this will then give the opportunuty for users to answer back and create a topic to talk about with different users. Competitions bring the same result however a more engaging and competitive response may rise as there is a free prize at the end. People are motivated by free giveaways. With polls and surveys it shows users that Travlr cares about them as we want to know their opinions, as a result this will bring trust and loyalty which strengthens the brand identity and reputation. By conducting these methods of content it allows users to communicate with other users and become friends which means they can further create groups and feel part of a community.
These are some ways that the Travlr team can conduct to bring more engagement to our website and grow the community.