Beam vs. Marketing

It’s no secret that without the help of our backers last year, the Flter campaign would not have been the success that it was. As a new company, we lacked the resources to market our campaign professionally and had to rely solely on your support to spread the word about our project. We could not have done it without your help.

This year, we were excited at the possibility of hiring a marketing agency to help us successfully launch the new Beam campaign. But after speaking to multiple agencies, we realized that it would never be a good fit.

We’ve said it before, but your data is important to us. We feel strongly that your information, even when it’s not personally identifiable, such as demographics, is not ours to share.

So when we approached agencies about marketing the Beam campaign and they wanted information that we weren’t comfortable gathering, we knew we had to rethink our strategy. This invasive push from companies to gather user data goes against our core beliefs, and we feel that this type of parasitic relationship between companies and consumers is not necessary for success.

As a matter of fact, we believe that the incredible success of our last campaign is proof that there is a way for companies to thrive without cannibalizing their users’ data. So in keeping our beliefs aligned with our business model, we have decided to forego a marketing agency and offer another reward system to the backers that share our campaign. We’re sticking with what we know works for us, and for you too.

Sincerely,

-The Passel Team