9 Tips for Writing a Great Workshop Description

Published in

PassionDig

3 min readFeb 10, 2019

So you have a workshop or experience ready and planned. You know what type of people you want to come and where to host it. Now comes the tricky part — the Workshop Description.

It can be hard to know what to and what not to write for a description. So today we have nine excellent tips to help you on your way to a description to be proud of.

So let’s begin.

Don’t use exclamation points.

Somewhere along the way, people started to associate exclamation points in the title with a cheesy salesman telling you “To come on down for the deal of your life!!!”

Instead of using exclamation points answer what your audience are asking: What will I get out of this workshop? What will it help me do or become?

Don’t Rely on the Jargon of the Moment (“become more proactive,” “learn state‐of‐the‐art techniques”).

When writing your description, you need to consider what words people would use when looking for a workshop. Do you think anyone types the words ‘state-of-the-art’ or ‘proactive’? Focus on what they would type and what will make your workshop easier to find.

Don’t congratulate yourself (“the best workshop you’ll ever attend”).

People don’t want to think that you are overconfident or hear you nominate yourself for the best ever cook for example. Instead, find any positive testimonies people have written about your workshop and use it on your page.

Write as you talk.

Pretend you are describing your workshop to someone standing next to you. What words did you use? Those words are golden; write them down.

Be brief.

Describe your workshop in 200 words, then cut back to 100 words. Then write a Tweet about it. You’ll discover what is essential in your 200 words and what you can easily lose.

Count syllables.

Circle any words that have three syllables or more. Replace as many as possible with 1 or 2 syllable words (for example, replace “utilise” with “use” — that works every time).

Count words in a sentence.

Count 18 words from the start of the sentence. No period or colon (:)? Your sentence is too long. Anything under 18 words is fine. After 24 words, you’re in trouble.

When writing a title, go for clear before cute.

Make sure the title tells people what you are going to talk about. The last sentence you write in your workshop description will probably contain your title (one of those oddities of life).

Include an agenda

An agenda will help potential attendees understand what exactly to expect and how you are planning to use the time. Being specific on the agenda will also set the right expectation from start to finish. This is especially important for working professionals who don’t have a lot of time.

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Writing a description can be tricky, but now you have the knowledge to make it look easy. Get yours online now and watch the customers fly in.

We would love to see what you came up with so please post the links below.

If you want help developing your passions or finding new ones, then head over to PassionDig where we believe in running the marathon with you, every step of the way.

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