Your team already learns through podcasts

Your team is listening to podcasts to keep up to date on new ideas, lessons, tools, and tips related to their work. Some of the top podcasts in the world are focussed on helping people become more productive and knowledgeable at work, from Tim Ferriss to the HBR IdeaCast. The beautiful thing about podcasts though is the endless niche subjects available. For every department, and even every role in your company, there is a podcast designed to help them do their work better. A quick search on best podcasts for marketers, or HR professionals, or coders reveals a seemingly endless list of learning resources, including:

• ICology: Leading thinker on Internal Communications, Chuck Gose’s, weekly podcast explores whats new and important in the world of internal communications.
• PNR — This Old Marketing: A discussion on the latest news and trends in content marketing from the team behind the Content Marketing Institute.
• The Advanced Selling Podcast: Sales training professionals share their strategies, frameworks, tips and tricks to help your company’s salesforce.
• Nine to Thrive HR: Human Capital Institute covers topics including talent acquisition, engagement, retention, people analytics and development.
• Software Engineering Daily: A daily interviews with technical experts from all across software engineering, from blockchain to growth engineering.

These podcasts serve a need for your employees, helping them keep informed on a daily basis as they commute to work, go for a run, walk the dog, or are relaxing at lunch. The expert opinions and deep interviews are something that company’s could never offer to their employees themselves, but what about the knowledge and skills that are uniquely applicable to your company?

For these lessons, companies are relying on face-to-face workshops, expensive and often unengaging video, or long manuals and workbooks. This is consistently inefficient, especially for companies with a large, dispersed, and increasingly younger workforce who demand more flexible learning approaches.

Audio may not be the preferred channel for everyone in your workplace but it fills a huge gap currently not served and one that is increasingly popular among your employees already. Rather than forcing another scheduled workshop, or filming talking heads on a webinar, take a look at how your employees are keeping up on tips and tricks outside of your intranet. You may uncover a huge opportunity.

Be sure to check out our white paper on On-Demand Audio: Engaging Employees On-The-Go.