Brainstorming the philantropy application
The group got together a friday and held workshop during the afternoon. We were tasked with brainstorming as we were in the early phases of the project and supposed to broaden our approach as to not miss anything yet.
The things nailed down in advance were 1) monthly donations 2) ask them for their ‘engagement’ and not their ‘wallet’. With that we handed each member three sheets to test out new ideas and report back in 40 min.
The outcome was quite interesting and we had a second round were we evaluated and refined the idéas we liked the best for the upcoming crit session ~ Mari and a very design friendly concept where she explored a pseudo-class system were people could contribute either ‘money’, ‘time’ or ‘passion’ depending on their profile. An mid-career user with a family might have little time on his hands but still want to help, conversely a student might have more time but less resources. This lent itself well to designing personas (later in the post).
My own concept was to use the donated money for more responsible consumption. That whenever you had the choice between a 15 kr Fairtrade option and a 10 kr default option, that 5 kr difference ought to be treated as a donation deducted from your Green wallet. The concept stressed that it was a lifestyle choice and targeted your base consumption, something we can all related to. This had a broad demographic appeal that many in the group liked.
Personas & scenarios
First Name: Jenny
Last Name: Kruicov
Background: Middle aged, 2 kids (aged 14 and 17) and a spouse, works as middle management at Visma, steady income revenue that leaves them with a small budget to spare for non-necessary things
Goals: Contributing to making the world a better place, helping
Motivation: Feel good herself (avlatsbrev), Compassion, Empathy
Resources: Money
Needs & Expectations: Limited time and energy to invest in finding organisations and causes, needs to trust that the money she sends are used optimally and in an
ethical way.
How they use the site: To access concise summarised information, to find funding
opportunities, to automate the funding process, to check that the
beneficiary organisation(s) are trustworthy
Features & Functionality: Easy access to comprehensible information and funding options within a set cause, finding and supporting the funding patterns of more
knowledgeable people, setting up automatic transaction patterns, monthly savings in a “green wallet” to be distributed at leisure, sorting based on different categories (causes, organisations, geographical area, etc.), check that org. have been through a strict review process, feedback system.
Scenario: Jenny, after having been accosted by fundraisers around town one
time to many, decides as a new years resolution to start donating
100kr a month to a good cause. In order not to forget this resolution
she puts up a monthly automatic transaction into the apps “green
wallet”. As she doesn’t know all that much about the different causes
and organisations she decides to browse around and see what options
are out there. She knows that her best friend Anna is much more
passionate and knowledgeable about these things than she is though,
so she sets up a “copied funding pattern” for half of her monthly
donations and leaves the rest for donating sporadically to causes she
finds interesting.
First Name: David
Last Name: Kruicov
Background: Aged 17, civics/social science student at Norra Real, average grades,
plays games with his friends and train Jodo in his spare time, spends a lot of time on Facebook, no part time jobb.
Goals/ Motivation: Reads a lot about the refugee problems and want to help after school where he can.
Resources: Time and energy
Needs & Expectations: Predefined tasks, high level of supervision, limited and predefined time slots.
How they use the site: To find ways and opportunities to help in his local area/community
Features & Functionality: Local area map of volunteering opportunities with specific time/task slots to pledge to, Calendar view of same
First Name: Åsa
Last Name: Sanström
Background: Middle aged, Works as a successful politician for the Swedish Environmental Party, Juris Doctor of Environmental rights
Goals/ Motivation: To raise awareness for environmental/climate causes,political
advocacy
Resources: Knowledge, visibility, a following, political impact
Needs & Expectations: Minimum effort interactions, visibility, easy information sharing
How they use the site: Potentially through an assistant/PR-officer, to raise awareness, to strengthen her own image, to inform and gain support for political agendas
Features & Functionality: (Standard user pages), easy linking to media (videos, articles etc.), sharing your funding patterns with others, forums and information
space, followings
First Name: Red square
Last Name: /
Background: Organisation active with catastrophy prevention and humanitarian aid
in over 198 countries all over the world.
Goals/ Motivation: To help people in need for as long as it is needed, to raise awareness
Resources: Information, awareness, content creation
Needs & Expectations: visibility, easy information sharing, voluntary workers, funds
How they use the site: Funding projects (helping people, foto/information projects etc.), raising awareness for specific causes, progress/transparency updates
Features & Functionality: Easy linking to media (videos, articles etc.), forums and information space, followings, event and project pages, voluntary work adds
First Name: Jakob
Last Name: Lermark
Background: 35 years old, socialite, works in media, steady partner,no children, moved to Stockholm at age 21, originally from a small:ish town in
Norway, likes to travel and go fishing in exotic places
Goals/ Motivation: Changing the declining state of the Baltic Sea!
Resources: Passion, (time)
Needs & Expectations: to interact with as many others as possible, to discuss, to create, to inspire, to organise, to feel involved
How they use the site: To set up crowd funding and fundraising events
Features & Functionality: Easy event creation, crowd funding pages, forums for discussions, project blogs/follow up
Scenario: Jakob is turning 35 and want to use his celebrations to raise awareness and funds for a good cause. As he grew up close to the Nordic Sea he is increasingly worried by the state of its maritime environment and decides to start a fundraising event for saving the halibut over the duration of the party. Instead of buying gifts for him he encourages his friends to donate to the cause.