You’re using personas/user types, right??

Kresten Banke
Path & Pattern
Published in
Nov 6, 2019

The essential tool that is often forgotten, and how to make it work.

Knowing for whom you build your product is key

Everyone involved in digital product development will acknowledge that knowing who we are trying to serve with our product, services, and features, is an essential element in product development. This is as true for developing a new product as it is for developing additional features to existing products.

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You’re using personas/user types, right??

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Kresten Banke
Path & Pattern

Product leadership guy with experience in digital product management, product strategy and coaching product teams