How to get a job in digital marketing — Resources from Pathrise
At Pathrise, we have helped almost 1,000 people with each step of their job search, ultimately landing incredible positions that pay well above industry standards. With each success, we gained valuable knowledge about what works and what doesn’t for job-seekers. We want to share what we have learned to help more people successfully navigate their job search.
To help people looking for digital marketing jobs, we outlined our most popular guides for each stage of the job search. Take a look at our tips and templates so you can be successful, too.
Resume optimization
A strong resume is one of the most important aspects of your application. Use our resume templates and tips to help you optimize your content and formatting.
Portfolio optimization
Most companies prioritize marketing candidates who have a portfolio because it gives the hiring manager the opportunity to see their work in action. Check out our guide, which include outlines and checklists, so you can optimize your marketing portfolio.
Cold emailing
After you apply to an opening on the company’s website, follow up with a quick and compelling cold email to the recruiter or hiring manager. This helps your resume stand out from the competition as well as highlights your passion for the role. We have found adding a cold email can triple your response rate.
- How to reach out to recruiters (includes contact info for recruiters at top tech companies like Twitter recruiters, Spotify recruiters, and Amazon recruiters)
- Email call-to-action examples for hiring manager outreach
- How to write a cold email for job applications (includes email template)
- How to message a recruiter on LinkedIn
Behavioral interviewing
Phone screens and behavioral interviews are equally important as your technical sessions. In fact, interviewers often use these sessions to inform their final decisions, so prepare well! With our guidance, fellows double their interview scores.
- How to write a strong elevator pitch
- Top tips for behavioral interview prep
- 5 phone interview questions and answers you can prepare
- How to research a company
- 47 behavioral interview questions from top tech companies
- How to answer, “Why should we hire you?”
- 3 diversity interview questions you should prepare
- How to answer, “Where do you see yourself in 5 years?”
Technical interviews
The best way to prepare for technical interviews is to practice the questions you will likely be asked. Use our guides to help you get ready for your sessions.
Negotiation
Getting an offer is exciting, but make sure you take time to think about your plan and negotiate with confidence. We always recommend moving the negotiation to email so that you can stay calm and on track with your asks. Use our guides and templates to help.
- How to negotiate and maintain a good impression (includes email template)
- Marketing major salary: Stats and how to negotiate higher
- How to increase your digital marketing salary above the average (includes email template)
If you are looking for personalized help on your job search, including 1-on-1 mentoring with industry experts and individualized feedback, Pathrise is the right place for you. Our fellows see 3x as many responses to their applications, 2x interview scores, and increase their salary by 10–20% through negotiation alone.
Become a Pathrise fellow today.
