Path to Product
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Path to Product

Should You Form a Customer Advisory Board?

Shaking things up when you’re lost in your roadmap

Photo by Daniil Kuželev on Unsplash

“What do customers want, and what will they buy?” is the essential question for every product manager. There are lots of ways to get answers. This article will explore one approach: The Customer Advisory Board. What is it? Why do it? Who should be on it? How do I run it?




Actionable, on-the-job insights from real teams for early and mid-career product managers.

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Kit Merker

Kit Merker

Writing a little of everything since quarantine.

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