Should You Form a Customer Advisory Board?

Shaking things up when you’re lost in your roadmap

Kit Merker
Jul 28, 2020 · 6 min read
Photo by Daniil Kuželev on Unsplash

“What do customers want, and what will they buy?” is the essential question for every product manager. There are lots of ways to get answers. This article will explore one approach: The Customer Advisory Board. What is it? Why do it? Who should be on it? How do I run it?