Path to Product

Actionable, on-the-job product management content

Emma Townley-Smith
Path to Product
Published in
3 min readApr 17, 2017

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Medium is a great place to find Product content…

…if you’re a venture capitalist, industry veteran, or person who really likes listicles full of productivity tools. (Kidding, mostly.)

Don’t get us wrong, there’s lots of great product management lore out there already, but we think something’s missing. There isn’t a central place for early- and mid-career product managers to talk through the tough stuff.

In your first years of product management, you have to cover a lot: defining and learning about the discipline of PM, figuring out how that discipline works in and outside of your specific company and industry, and building skills in all of the various PM areas. In the following years, you’re learning about market dynamics, managing large teams and executives, and making influential, strategic decisions for your company. These are critical times to put your thoughts to paper, be challenged, and grow.

We want to complement the wealth of PM best practices available on Medium with content by and for product managers, to help us grow in the field. We want to create a place for PMs to develop their unique product voice.

What Path to Product isn’t

Path to Product isn’t just for people holding the product management title. We want to reach anyone interested in product management, or looking to transition into the field. We recognize and celebrate the diversity of backgrounds that make up the world of product, and strive to help anyone and everyone develop product intuition.

As far as content goes, we’re not going to aggregate other people’s product management articles and send them out in an email list. There are a lot of great people doing stuff like that already. We’re going to take a highly curated look at what content can help you on the job — how product management works with a real project, real team, real budget.

What Path to Product is

We’re building out our publication on 3 founding pillars:

  1. Stories: How do people get into Product Management? What are the unique challenges that arise when transitioning from different disciplines?
  2. Critiques: What are you observing about the products you use, or markets you watch, that’s worthy of sharing with other product managers? What experiences could be improved? What market segments could be served in a better way?
  3. Insights: What realizations have you had on the job that changed your understanding of how products are developed, or how teams work together? What anecdotes are you always sharing with your team — those PM moments that really taught you something? This category is a broad, but we are intentionally leaning on the true definition of insight: not a fact or an observation, but a surprising learning that you couldn’t have discovered or confirmed without real experience in the field.

Join us!

We welcome anyone who shares our love for product to join us as we grow this community. Some ways you can help:

  1. Follow Path to Product! We need your critical eye and your responses to our PM content.
  2. Submit your articles! If you’ve written something that fits into one of our categories, we’d love to read it. Drop us a note (pathtoproduct@gmail.com) and we’ll make sure to get back to you!
  3. Spread the word — Help us find the people who need and want this community most.

Cheers!

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Emma Townley-Smith
Path to Product

Passionate product management leader. Love learning how people and products work.