Co-creation- Coming out from behind the glass

At Patients & Purpose, we believe in putting patients at the center of strategy and creation.

It’s one thing to watch our patients through a one-way mirror; it’s another thing entirely to sit across the table from them, gathering insights and co-creating. We want to break down the barriers between brand teams and the patients they serve, and create an inspired place where big, brand-changing ideas can be born.

What makes Co-creation different?
The traditional path to market insights and development consists of the agency and client generating ideas that are tested in research and, if the feedback is positive, that eventually find their way to market.

In our Co-creation sessions, the audience is in open collaboration with us from the very beginning, sharing insights and coming up with actionable and relevant ideas — with much less turnaroundtime than the usual approach.

The Benefits of Co-creation
1. Fostering empathy
Leads to a deeper understanding of patient needs, allowing for the development of tools that are easy to use and of real value to them.

2. True collaboration
Provides new perspectives, helps identify customer pain points, and unearths “invisible” problems.

3. Efficiency
Getting feedback and validating ideas early in the process saves time and money.

4. Deep learnings
Generates insights and ideas for future initiatives.

5. Thought leadership
Generates buzz around your brand and company.

If you have a challenge or opportunity that involves patients, we can design a Co-creation session that will get the results you need. Just email our dedicated Co-creation Taskforce