EDG Social Download

Welcome to P&P’s inaugural EDG Social Download! Each month, our EDG Social team will be bringing you a consolidated update of some of the top stories from the previous month, plus a few you may have missed. You can expect to see everything from platform updates to creative inspiration, to industry news and innovation.

We’ll provide a quick download on what happened and our point of view on what it means for us, plus links to further reading.

Here’s what happened in June:
· Facebook removed “Trending Topics” and also cleaned house on some of its ad metrics

· MasterCard got carded for its World Cup campaign

· You noticed a new button at the top of your Instagram feed

· Facebook (and Twitter) dark ads came into the light