How Grassroots Campaigns Can Go Far
Published in
Jul 27, 2023
How can smaller brands with limited media budgets make a meaningful impact?
In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people — with no media spend.
Click this link to listen!
