Shaping the Patient Future With Purposeful Partnerships

Patients & Purpose
Patients & Purpose POVs
2 min readOct 10, 2017

‘Patient Futures’ feeds the soul and purpose of our agency and inspires us to seize new opportunities and partnerships — to empower the patients of tomorrow.”

Deb Deaver

President and CEO, Founder

Patients & Purpose

Our inaugural “Patient Futures” event was an inspiring day spent collaborating with industry influencers to generate breakthrough ideas that could shape the future of patient health. But even more than that, the event was a springboard to embracing new partnerships that can help us create better communications for the brands and patients we serve.

Key Insights From Our Inaugural Event

Never before have we had such a diverse yet connected group of speakers — all focused on improving the patient experience. Below is a taste of some of the key insights they shared. For more, be sure to follow us on Facebook , Instagram , and LinkedIn.

“When it comes to communicating with patients, brands need to start thinking verbally, orally, and gesturally.

David Shing (“Shingy”)

AOL’s Digital Prophet

“At the end of the day, it’s not about what brands say, it’s what the patients hear.

Keith Yazmir

Language Strategist

Partner at Maslansky + Partners

“Social is becoming a place where patients and healthcare providers can come together to talk about health.

Danielle Salowski

Industry Manager at Facebook Health

“Facebook in particular is the way that CF patients all over the world stay connected and support one another.

Emily Schaller

CF Patient

Founder/CEO of Rock CF Foundation

“Empathy is important in healthcare, because it helps us meet the patients where they are, and be with them every step of the way.

Abbey Spencer, MD

Director of Internal Residency Program at Cleveland Clinic

“Virtual and augmented reality are going to revolutionize healthcare, because it can provide personalized experiences for things that can’t be done in the real world.

Pete Smith

SVP of Digital at GMR Marketing

Let’s Partner on the Patient Future

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Patients & Purpose
Patients & Purpose POVs

A full-service agency dedicated to patients and marketing health brands