XR, VR, AR, and MR — oh my!
Published in
1 min readDec 7, 2018
In the latest episode of the Healthy Perspectives podcast,
John Deely (Director of Digital Experience) and
Tasia Dedenbach (Senior Art Director, XR Taskforce Lead) explain the difference between and use cases for XR, VR, AR, and MR. Don’t worry — it is more than just Pokémon Go and Instagram filters!
The duo also debriefs us on the Mixed Reality Summit they attended, an industry-leading one-day conference featuring keynotes and panels from some of the world’s leading voices in MR marketing and technology.
Discussing how to apply these new formats to our brand strategies, Tasia observes, “With these technologies being so new, I think we have to focus on pioneering and taking risks.”
