Customer Journey Mapping Course at Kürt Academy

We are really proud to be presenters in the leading Hungarian management academy’s, latest program, Intelligent Marketing.

I am responsible for the Costumer Journey Mapping Course guiding the participants through topics like AS-IS and TO-BE journey mapping, segmentation, persona creation, life events, and proposition development.

The course is really hands-on, practice focused with some complex exercises throughout the participants can learn and practice the magic of customer journey based marketing planning.

For further details please visit Kürt Academy’s website.