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UX writing: The 5 W’s of microcopy

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Photo by Kelly Sikkema on Unsplash

Think of the words you see on your computer screen. Like the welcome message when you log in to an online account. Or the little words of reassurance when you enter your email address into an online form: Don’t worry. We won’t share your info with anyone. It’s our secret.

Those words matter.

They affect how people think and feel when interacting with a product. They also have…




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Abigael Donahue

Abigael Donahue

Writer. Editor. Storyteller.

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